Premium Analytics Metrics

Premium Analytics provides many additional metrics beyond what is available in Sprout's core reporting. The table below contains all of the metrics that are available in Sprout's in-plan reporting and the additional metrics that Premium Analytics provides.

Headers for each column are described below.

Network - The network that each metric relates to; an X signifies that the metric applies to Facebook, Twitter, Instagram and LinkedIn.

Type - The type of metric being listed. These are Owned Profile, Owned Message and Paid.

Metric - Name of each metric.

IP - Abbreviation for In-plan. This column indicates that a metric is available in-plan.

PA - Abbreviation for Premium Analytics. This column indicates that a metric is available only in Premium Analytics.

Network

Type

Metric

IP PA
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Profile

Fans

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Profile

Fans by Age/Gender

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Profile

Fans by Country

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Profile

Fans by City

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Profile

Net Page Likes

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Profile

Page Likes

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Profile

Organic Page Likes

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Profile

Paid Page Likes

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Profile

Page Unlikes

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Profile

Messages Sent

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Profile

Impressions

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Profile

Organic Impressions

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Profile

Paid Impressions

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Profile

Page Tab Views

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Profile

Logged In Page Tab Views

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Profile

Logged Out Page Tab Views

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Profile

Reach

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Profile

Organic Reach

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Profile

Paid Reach

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Profile

Users Reached by Age/Gender

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Profile

Users Reached by Country

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Profile

Users Reached by City

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Profile

Engagements

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Profile

Reactions

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Profile

Likes

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Profile

Love Reactions

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Profile

Wow Reactions

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Profile

Haha Reactions

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Profile

Sad Reactions

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Profile

Angry Reactions

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Profile

Comments

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Profile

Shares

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Profile

Message Clicks

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Profile

Message Link Clicks

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Profile

Page Actions

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Profile

Engagement Rate (per Impression)

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Profile

Negative Feedback

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Profile

People Engaged by Age/Gender

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Profile

Video Views

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Profile

Organic Video Views

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Profile

Paid Video Views

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Profile

Autoplay Video Views

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Profile

Click to Play Video Views

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Profile

Partial Video Views

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Profile

Organic Partial Video Views

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Profile

Paid Partial Video Views

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Profile

Complete Video Views

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Organic Complete Video Views

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Profile

Paid Complete Video Views

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Profile

Followers

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Followers by Age/Gender

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Followers by Country

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Profile

Followers by City

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Profile

Net Follower Growth

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Followers Gained

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Followers Lost

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Following

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Net Following Growth

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Profile

Messages Sent

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Profile

Impressions

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Reach

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Profile

Video Views

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Profile

Engagements

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Profile

Reactions

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Profile

Likes

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Profile

Comments

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Profile

Saves

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Profile

Story Replies

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Profile

Profile Actions

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Profile

Engagement Rate (per Impression)

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Message

Impressions

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Message

Organic Impressions

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Message

Paid Impressions

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Message

Reach

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Message

Organic Reach

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Message

Paid Reach

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Message

Engagements

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Message

Reactions

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Message

Likes

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Message

Love Reactions

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Message

Wow Reactions

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Message

Haha Reactions

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Message

Sad Reactions

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Message

Angry Reactions

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Message

Comments

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Message

Shares

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Message

Message Clicks

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Message

Message Link Clicks

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Message

Engagement Rate (per Impression)

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Negative Feedback

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Message

Video Length

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Video Views

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Organic Video Views

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Message

Paid Video Views

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Message

Autoplay Video Views

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Message

Click to Play Video Views

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Message

Partial Video Views

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Organic Partial Video Views

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Paid Partial Video Views

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Complete Video Views

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Organic Complete Video Views

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Message

Paid Complete Video Views

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Message

Impressions

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Message

Reach

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Message

Video Views

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Message

Engagements

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Reactions

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Likes

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Message

Comments

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Message

Saves

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Message

Story Replies

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Message

Engagement Rate (per Impression)

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Message

Story Taps Back

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Message

Story Taps Forward

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Message

Story Exits

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per Impressions)

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Paid

Avg. Daily Reach/campaign

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Paid

Avg. Daily Impressions/campaign

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

CPC (Cost per Click)

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Paid

Reactions

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Paid

Comments

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Paid

Shares

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Paid

Link Clicks

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Paid

Other

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Paid

Video Views

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Paid

CPV (Cost per Video View)

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Paid

Average Video Views per Day

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Replies

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Paid

Retweets

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Paid

Link Clicks

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Paid

Other Engagement

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Paid

Average Engagements per Day

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Paid

Video Views

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Paid

CPV

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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Paid

Average Web Conversions per Day

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Paid

Total Spend

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Paid

Impressions

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Paid

CPM (Cost per 1000 Impressions)

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Paid

Average Impressions per Day

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Paid

Engagements

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Paid

CPE (Cost per Engagement)

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Paid

Clicks

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Paid

CPC (Cost per Click)

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Paid

Likes

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Paid

Shares

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Paid

Link Clicks

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Paid

Other

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Paid

Follows

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Paid

Video Views

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Paid

CPV

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Paid

Average Video Views per Day

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Paid

Web Conversions

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Paid

CPCon (Cost per Conversions)

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X

Paid

Total Spend

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X

Paid

Impressions

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X

Paid

CPM (Cost per 1000 Impressions)

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X

Paid

Clicks

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X

Paid

CPC (Cost per Click)

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X

Paid

Engagements

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X

Paid

CPE (Cost per Engagement)

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X

Paid

Average Daily Engagements

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X

Paid

Likes

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X

Paid

Comments

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X

Paid

Shares

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X

Paid

Link Clicks

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X

Paid

Other

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X

Paid

Web Conversions

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X

Paid

CPCon (Cost per Conversions)

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X

Paid

Average Daily Web Conversions

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X

Paid

Video Views

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X

Paid

CPV

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X

Paid

Average Daily Video Views

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Profile

Viral Impressions

 

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Profile

Non-viral Impressions

 

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Profile

Viral Reach

 

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Profile

Page Views

 

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Profile

Logged In Page Views

 

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Profile

Logged Out Page Views

 

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Profile

Message Impressions

 

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Profile

Organic Message Impressions

 

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Profile

Viral Message Impressions

 

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Profile

Paid Message Impressions

 

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Profile

Answers

 

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Profile

Offer Claims

 

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Profile

Other Positive Feedback

 

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Profile

Event RSVPs

 

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Profile

Message Photo View Clicks

 

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Profile

Message Video Play Clicks

 

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Profile

Message Other Clicks

 

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Profile

Page Content Activity

 

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Profile

Message Engagements

 

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Profile

Engagement Rate (per Reach)

 

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Profile

Engaged Users

 

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Profile

Replayed Video Views

 

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Profile

10-Second Video Views

 

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Profile

Organic 10-Second Video Views

 

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Profile

Paid 10-Second Video Views

 

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Profile

Autoplay 10-Second Video Views

 

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Profile

Click to Play 10-Second Video Views

 

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Profile

Replayed 10-Second Video Views

 

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Profile

Video View Time

 

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Profile

Profile Views

 

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Profile

Email Clicks

 

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Profile

Get Directions Clicks

 

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Profile

Phone Call Clicks

 

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Profile

Text Message Clicks

 

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Profile

Website Clicks

 

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Profile

Engagement Rate (per Reach)

 

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Message

Viral Impressions

 

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Message

Fan Impressions

 

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Message

Fan Organic Impressions

 

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Message

Fan Paid Impressions

 

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Message

Non-fan Impressions

 

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Message

Non-fan Organic Impressions

 

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Message

Non-fan Paid Impressions

 

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Message

Viral Reach

 

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Message

Fan Reach

 

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Message

Fan Paid Reach

 

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Message

Answers

 

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Message

Message Photo View Clicks

 

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Message

Message Video Play Clicks

 

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Message

Message Other Clicks

 

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Message

Engagement Rate (per Reach)

 

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Message

Engaged Users

 

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Message

Engaged Fans

 

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Message

Users Talking About This

 

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Message

Unique Reactions

 

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Message

Unique Comments

 

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Message

Unique Shares

 

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Message

Unique Answers

 

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Message

Unique Message Clicks

 

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Message

Unique Message Link Clicks

 

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Message

Unique Message Photo View Clicks

 

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Message

Unique Message Video Play Clicks

 

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Message

Unique Message Other Clicks

 

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Message

Unique Negative Feedback

 

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Message

Sound on Video Views

 

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Message

Sound off Video Views

 

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Message

10-Second Video Views

 

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Message

Organic 10-Second Video Views

 

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Message

Paid 10-Second Video Views

 

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Message

Autoplay 10-Second Video Views

 

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Message

Click to Play 10-Second Video Views

 

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Message

Sound on 10-Second Video Views

 

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Message

Sound off 10-Second Video Views

 

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Message

Autoplay Partial Video Views

 

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Message

Click to Play Partial Video Views

 

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Message

95% Video Views

 

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Message

Organic 95% Video Views

 

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Message

Paid 95% Video Views

 

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Message

Unique Video Views

 

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Message

Unique Organic Video Views

 

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Message

Unique Paid Video Views

 

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Message

Unique 10-Second Video Views

 

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Message

Unique Organic 95% Video Views

 

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Message

Unique Paid 95% Video Views

 

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Message

Average Video Time Watched

 

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Message

Video View Time

 

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Message

Organic Video View Time

 

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Message

Paid Video View Time

 

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Message

Video Ad Break Ad Impressions

 

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Message

Video Ad Break Ad Earnings

 

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Message

Video AD Break Ad CPM

 

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Message

Engagement Rate (per Reach)

 

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Paid

Clicks

 

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Paid

Click Through Rate (CTR)

 

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Paid

Engagement Rate (per Impressions)

 

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Paid

Page Likes

 

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Paid

Page Engagement

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Paid

Conversion Rate (CR)

 

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Paid

Average Web Conversions per Day

 

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Paid

Total Custom Conversions Events

 

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Paid

Total Custom Conversions Events Value

 

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Paid

Adds of Payment Info

 

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Paid

Adds of Payment Info Value

 

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Paid

Adds To Cart

 

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Paid

Adds To Cart Value

 

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Paid

Adds To Wish List

 

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Paid

Adds To Wish List Value

 

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Paid

Completed Registration

 

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Paid

Completed Registration Value

 

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Paid

Custom Events

 

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Paid

Custom Events Value

 

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Paid

Checkouts Initiated

 

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Paid

Checkouts Initiated Value

 

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Paid

Leads

 

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Paid

Leads Value

 

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Paid

Purchases

 

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Paid

Purchases Value

 

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Searches

 

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Searches Value

 

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Content Views

 

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Content Views Value

 

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ROAS(Return on Ad Spend)

 

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Click Through Rate (CTR)

 

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Likes

 

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Engagement Rate (ER)

 

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Follows

 

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Average Video Views per Day

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Conversion Rate (CR)

 

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CTR(All)

 

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Comments

 

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Engagement Rate (ER)

 

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Average Daily Engagements

 

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Paid

Video Views Count 25%

 

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Paid

Video Views Count 50%

 

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Paid

Video Views Count 75%

 

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Paid

Video Views Count 100%

 

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Paid

Engagement Rate (ER)

 

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Click Conversions

 

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View Conversions

 

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Conversion Rate (CR)

 

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Avg. Web Conversions/Day

 

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X

Paid

Average Daily Impressions

 

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X

Paid

Video Views Count 25%

 

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X

Paid

Video Views Count 50%

 

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X

Paid

Video Views Count 75%

 

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X

Paid

Video Views Count 100%

 

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X

Paid

Follows

 

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X

Paid

Page Post Engagement

 

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X

Paid

Engagement Rate (ER)

 

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X

Paid

Click Through Rate (CTR)

 

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X

Paid

Conversion Rate (CR)

 

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