Converting and Reconnecting Instagram Business Profiles

This article will discuss how to convert your Instagram profile to an Instagram Business Profile, as well as how to connect it to Sprout Social.

Read this troubleshooting article for step by step help with resolving Instagram connection issues.

Note: This will be a complicated process, but hang in there. You will need to take action on Instagram as well as in Sprout. Every step in this guide needs to be successfully completed in order for you to receive Instagram messages.

Convert to an Instagram Business Profile in the Instagram Application

Before performing any of the steps below, ensure you are already logged into the Facebook account that has admin access to the Facebook Page you plan to associate with your Instagram Business Profile.

  1. Using the Instagram mobile application, go to your profile and tap the Instagram_Lines.PNG at the upper-right corner of the display.
  2. Tap Instagram_Gear.PNG at the bottom.
  3. Tap Account.
  4. Tap Switch to Business Account.
  5. Advance through the introduction to Instagram Business Tools.
  6. Select the Facebook Page you'd like to connect to your new Instagram Business Profile. You might also have the option to tap Create a New Facebook Page.
  7. Make the category selections for your profile.
  8. Fill out your contact details. You'll need to provide at least one method of contact.
  9. Tap Done. You're all set!

Note: You need admin access to a Facebook Page in order to associate it with an Instagram Business Profile. 

Connect an Instagram Business Profile in the Sprout Application

This is the most important step in the process. Once you have successfully finished converting your profile in Instagram, you need to go to the Sprout Social application to connect your Instagram Profile in Sprout as a Business Profile Add-On. There are two flows for this process.

Updating an existing profile

  1. In Sprout, click Screen_Shot_2018-01-31_at_10.07.21_AM.png in the upper-right corner to connect a profile. You must have admin or Editor access to the Facebook Page associated with the Instagram Business Profile.
  2. Click Instagram, then select Business Profile, not the box that says Profile.
  3. Select Update an existing profile.
  4. On the next page, click Go to Facebook.
  5. After being transferred to Facebook, allow Facebook to connect your profile by clicking OK. You will be taken back to Sprout, where you can select the Business Profile(s) to connect.

Upgrade_Existing_Flow.gif

Note: In order to successfully connect an Instagram Business Profile add-on to Sprout, you must be in a group which contains the Instagram profile that you want converted.

Connecting a new profile

  1. In Sprout, click Screen_Shot_2018-01-31_at_10.07.21_AM.png in the upper-right corner to connect a profile. You must have admin or Editor access to the Facebook Page associated with the Instagram Business Profile.
  2. Click Instagram, then select Business Profile, not the box that says Profile.
  3. Select Connect a new profile.
  4. On the next page, click Go to Instagram.
  5. After being transferred to Instagram, enter your credentials and click Log in. You will be taken back to Sprout, where you can set the Profile Permissions for your users for the new Instagram account. Click Done when you're finished.

New_Profile_Flow.gif

Confirm Instagram Business Profile is connected in Sprout Social

There are two ways to confirm an Instagram Business Profile has been correctly connected to Sprout.

  1. First, go to Settings > Users & Social Profiles and find your Instagram profiles listed under All Profiles. Any profiles that have successfully been connected as business profiles will list “Instagram Business Profile” next to the profile name.

IG_Biz_Profile_Connected.png

2. The second way to determine successful connection is by opening Compose and selecting an Instagram Business Profile from the dropdown menu. The Choose Publisher icon (Screen_Shot_2018-02-28_at_9.12.52_AM.png) will be grayed out, meaning that choosing a publisher is not required.

Publishing_Icon.png

You can still choose to publish through the Instagram Scheduling workflow by clicking that icon and choosing a publisher.

Read more about Instagram Business Profiles

 

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