Shared Content Calendar

Sprout Social’s Shared Content Calendar enables you to visualize and manage your social campaigns. Whether you’re on a large team and need to collaborate more effectively, or you’re a one-person-show and want to see all of your planned messages at a glance, the Content Calendar gives you the big picture and allows you to manage each individual post.

This article will walk you through the Calendar to help you and your team make the most out of this powerful planning tool.

To navigate to the Calendar, click on the Publishing tab. Then select Calendar at the top of the left navigation menu.

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Sprout’s Calendar offers three separate views: List, Week and Month. Toggle between these in the upper-right corner of the Calendar. In List and Week modes, an optional toggle allows you to Show/Hide the daily message volume bars.

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On the right bar of the Calendar, you can customize the date range, filter by profiles, select Message Types to be reflected and export or send the Calendar as a PDF.

Note: Users on Corporate or Enterprise plans may filter by Tags in the right bar and perform bulk scheduling of posts. To learn more about bulk scheduling, please visit this article.

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List View

This timeline view is best when you want a good sense of the order in which your posts will be released.

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Messages in this view will clearly display whether they are Scheduled, Queued, Sent or Drafts in the upper left corner of the message.

Click an image thumbnail to expand the preview. Scheduled messages allow:

  • Edits to the post, by clicking the pencil icon
  • Sending of the post immediately, by clicking the paper airplane icon
  • Deletion of the post, by clicking the trash can icon
  • Duplication of the post, by clicking on the double sheet icon

Queued messages allow duplication of the post, by clicking on the double sheet icon. To manage queued content, visit the Sprout Queue section in the left navigation bar.

Week View

This view allows you to easily identify gaps on a day-by-day basis within your Content Calendar.

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Click an image thumbnail to expand the preview. Scheduled messages allow:

  • Edits to the post, by clicking the pencil icon
  • Sending of the post immediately, by clicking the paper airplane logo
  • Deletion of the post, by clicking the trash can icon
  • Duplication of the post, by clicking on the double sheet icon

Month View

This view allows you to see the broader content strategy you currently have in place by displaying each day of the month with counts for posts across networks, enabling you to spread posts apart more effectively and add or remove content to form a more well-rounded social strategy.

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When you click on the network post counts for a given day, a preview of the messages set for release on that day appear.

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Scheduled messages allow:

  • Edits to the post, by clicking the pencil icon
  • Sending of the post immediately, by clicking the paper airplane logo
  • Deletion of the post, by clicking the trash can icon
  • Duplication of the post, by clicking on the double sheet icon

Note: Users on Corporate or Enterprise plans may hover over the rubber stamp icon to see who approved a message. To see tags associated with posts, hover over the tag icon.

Next up, you'll learn about the Sprout Queue & ViralPost, which helps you streamline your content publishing

Shared Content Calendar FAQs

Which Calendar views display Sent messages?
Sent messages can be viewed in the List and Week views - they are not displayed in the Month view. 

I'm editing a post from the Calendar. What happened to the Stamp icon?
Approval requirements can only be initiated when a message is originally created in Compose. Messages opened up from the Calendar, that don't already have approval set up, don't allow setting up approval. 

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