Influencer Marketing: How should I use the Collaborations section of a Creator Profile?

The Collaborations section provides detail into a creator’s past partnerships, including brands they’ve worked with and how their sponsored content performed. The Collaborations section helps you assess credibility, industry alignment, and potential ROI before engaging in new partnerships.

What’s Included in the Collaborations Section?

• Brand Partnerships: A list of brands the creator has collaborated with.
• Brand Logos: A visual display of partner brands (clickable for more details).
• Sponsored Post Performance: Engagement metrics for past paid collaborations.
• Collaboration Topics (Coming Soon): Insights into the focus areas of past partnerships.

What are the key metrics included in the Collaborations section?

The Collaborations section provides the following data:

• Sponsored Content Performance - engagement rates for past paid collaborations.
• Collaboration Topics - insights into focus areas of past partnerships.
• Recent Collaborations - a list of brands the creator has collaborated with along with a visual display of partner brands.

How can I view deeper insights?

You can view deeper insights into past collaborations. To dive in:

1. Open a creator’s Profile from Search, Reports, List, or Campaign tabs.
2. Click Collaborations from the creator’s Profile. The Influencer Collaborations popup appears.
3. Review the Sponsored Content Performance and Collaborations Topics.[screenshot]
4. Scroll through the Recent Collaborations, and apply relevant filters so you can view the information you care most about first.

5. (Optional) Click into the brands the Creator has collaborated with to learn more about the brands and identify any conflicts of interest.