Influencer Marketing: How should I use the Analytics section of a Creator Profile?

The Analytics section of a Creator Profile shows insights into performance, audience growth, and engagement. The Analytics section highlights a creator’s primary platform - where they have the largest audience. However, you can toggle between Performance and Audience by individual social network. This way you can go beyond surface-level metrics to assess if a creator’s audience and engagement trends are similar to your objectives.

What are the key metrics contained in the Analytics section?

The Analytics section includes the following metrics:

• Engagement Rate - a comparison of the creator’s engagement levels against similar creators in their niche.
• Audience Growth - a historical view of the creator’s follower growth over time.
• Content Performance - an overview of how the creator’s posts perform on different platforms.
• Audience Demographics - an insight into the creator’s follower base on Instagram and TikTok including other profiles who mention the creator.

How do I view deeper analytics in this section?

You can click into Analytics to see richer insights across social networks. To dive in:

1. Open a creator’s Profile from Search, Reports, List, or Campaign tabs.
2. Click Analytics from the Creator’s Profile. The Analytics popup appears.
3. Toggle between the Performance and Audience tabs, along with social networks, and apply any relevant filters.