Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?

The Topics section in a creator’s profile helps brands quickly understand the key themes they cover in their content. This feature enables brands to assess relevance by exploring the creator’s most frequently discussed subjects.

What Are Topics?

Topics are AI-powered content tags that categorize a creator’s posts based on recurring themes. These tags allow brands to quickly evaluate:

• The primary themes a creator focuses on.
• How frequently they discuss specific industry-related topics.
• Whether their content aligns with a brand’s messaging and audience interests.

Topics they talk about helps you to quickly filter Creators based on relevant topics, see real examples of how Creators discuss certain topics, and provide you with dynamic real-time content relevance. 

How can find and use Topics they talk about?

You can click into Topics they talk about to see a breakdown of posts per network and by topic. To dive in:

1. Open a Creator’s Profile from Search, Reports, List, or Campaign tabs.
2. Click a specific topic that appears in the Topics they talk about section. The Topics they talk about popup opens.
3. Scroll through and click into specific posts by each topic to determine how the Creator engages with the specific topic.

Why are Topics useful?

• Efficient Discovery: Instead of manually reviewing all posts, you can quickly filter creators based on relevant topics.
• Deeper Context: Clicking on a topic provides real examples of how the creator discusses it.
• AI-Powered Insights: Topics update dynamically based on content trends, ensuring real-time relevance.

The Topics feature makes it easier for brands to identify creators who actively engage with relevant themes and align with their content strategies.