Influencer Marketing: What information is contained in a Creator's Profile?

Creator Profiles in Influencer Marketing provide a comprehensive view of the content, performance, and past collaborations of specific creators. You can use the Profile to efficiently and effectively evaluate potential partnerships.

How do I navigate a Creator Profile?

You can take a deep dive into a creator's Profile by using Search, List, Report, or Campaign tabs. Click on a creator to see a popup of their Profile.

Within the Profile, you’ll see the following information at-a-glance:

• Brand Fit Score - the value indicating how well the Creator’s content aligns with your brand.
• Topics they talk about - AI-powered tags that categorize the Creator’s most discussed themes, so you can decide how relevant their content is.
• Analytics - a quick breakdown of performance insights, including engagement rate, audience growth, and content effectiveness.
• Collaborations - a summary of past brand partnerships along with sponsored post performance.
• Brand Safety - a sum of the total sensitive posts the Creator has that violate the Brand Safety guidelines you set. 

You can click into any of these sections to drill down into more specific insights and information.

Navigating a Profile

1. Open a creator’s profile from any context (Search, List, Report or Campaign).
2. Review the Brand Fit Score and Topics for a quick alignment check.
3. Explore Analytics to assess engagement and audience trends.
4. Check Collaborations for past brand partnerships.
5. Review Brand Safety and Best Performing Posts for a complete evaluation.