Introduction to Sprout Social Influencer Marketing
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Sprout Social Influencer Marketing is a marketing platform designed to help brands and agencies reach new audiences and drive brand growth with an impactful influencer strategy. Manage your influencer marketing efforts from end-to-end, from researching and discovering which influencers to collaborate with to measuring the impact of their campaign. Sprout’s database collects, analyzes and stores data across multiple social platforms including Instagram, Facebook, X (formerly known as Twitter), TikTok, Twitch, Snapchat and YouTube.
Influencer Marketing offers a variety of influencer marketing and campaign implementation solutions including:
- Influencer Marketing's Profile database
- Campaign planning, implementation and analysis
- Custom reports for campaigns and creators
Sprout defines an influencer as an individual with a large or highly engaged social media following who can impact potential buyers of a product or service. Influencer marketing is defined as a strategic collaboration between a brand and one or more influencers to promote a product, service or message to their target audience.
Influencer Marketing has access to over six million creator profiles and pulls various metrics from posts across an individual creator’s linked social media accounts. You can also use the search function to research over 200,000 brands to better understand your competitors’ influencer marketing strategies.
