Intro to Sprout Social Influencer Marketing

Sprout Social Influencer Marketing is an influencer marketing platform designed to help brands and agencies research, discover, hire, and report on the most powerful influencers for their campaigns.

Influencer Marketing's Database collects, analyzes, and stores data across multiple social platforms, including Instagram, Facebook, Twitter, TikTok, and YouTube.

Influencer Marketing offers a variety of influencer marketing and campaign implementation solutions, including:

• Profiles of over 6 million Creators

• Discovery - Influencer Marketing's Profile database

• Plan, implement, and analyze influencer marketing Campaigns

• Create Custom Reports on Campaigns or Creators using Report Builder

Influencers, or individuals with a significant following on social platforms, are utilized in influencer marketing. Influencer marketing is a tactic that brands use to collaborate with creators to use social influence to promote products. Companies often look for influencers in order to expand their reach to the audience of that particular content creator.

Influencer Marketing is home to over 6 million Profiles, each housing various metrics derived from posts across the individual Creator's linked social media outlets. Influencer Marketing's Profile database, or Discovery Solution, includes over 200,000 brands and grows every day. Use the data housed within these Profiles to research and comprehend the influencer marketing strategies of competitors.