Intro to Sprout Social Influencer Marketing Profiles

Sprout Social Influencer Marketing Profiles are an aggregation of a Creator's or brand's social data. This data is collected across a minimum of one of the following social media platforms:

• Instagram

• Facebook

• Twitter

• YouTube

• TikTok

• Snapchat

Influencer Marketing aggregates all available data through APIs, summarizes the information in a cohesive, relevant manner, and then displays it clearly. This data is consolidated into metrics that may then be compared to the metrics of other Profiles.

Users can add Pinterest, Twitch, and blog posts to a Profile but Influencer Marketing can't currently ingest data from these specific ‌platforms due to lack of API availability. Adding these platforms to l Influencer Marketing is still useful for search purposes within Influencer Marketing's Discovery feature.

Influencer Marketing Profiles contain seven tabs:

• Overview

• Analytics

• Mentions

• Affinity

• Content

• About

• Campaign

Influencer Marketing also displays content previews from social networks with available APIs. Users can manipulate this content by applying filters and sorting results within a singular Profile, or across all Profiles, which can be found in Discovery.

Users can dive deeper into an Influencer Marketing Profile to evaluate metrics that include growth by platform , engagement by platform , audience demographics , and Profile Affinities .

Influencer Marketing uses a complex system of signals including bio keyword usage, post keyword usage, and profile mentions to assign each Profile a Profile Type. The two types of Profiles in Influencer Marketing are Individuals and Brands. This designation can be found in the Profile's Left-Hand Pane below the profile picture.

There are over 40 Marketing Categories that a given Profile could be assigned. If a Profile doesn't accurately match the assigned Category or Profile Type, users can edit the designation by selecting the About Tab and making the necessary change.