Influencer Marketing: Influencer Marketing Profiles overview
Table of Contents
Sprout Social Influencer Marketing Profiles are an aggregation of a creator's or brand's social data. This data is collected across a minimum of one of the following social media platforms:
- X (formerly known as Twitter)
- YouTube
- TikTok
- Twitch
- Snapchat
Influencer Marketing aggregates all available data through APIs, summarizes the information in a cohesive and relevant manner, and displays it in a clear format. This data is consolidated into metrics that can be compared to the metrics of other profiles.
While you can add Pinterest, Twitch and blog posts to a profile, Influencer Marketing currently doesn’t pull data from these platforms due to lack of API availability. We still recommend adding these platforms to Influencer Marketing for search purposes within our search functionality.
Influencer Marketing Profiles contain three tabs:
- Social Presence
- Campaigns
- Details
Influencer Marketing also displays content previews from social networks with available APIs. Users can manipulate this content by applying filters and sorting results within a singular profile or across all profiles.
You can dive deeper into an Influencer Marketing Profile to evaluate metrics that include brand safety, growth by platform , engagement by platform , audience demographics, best recent posts and similar creators. You can learn more about creator Profiles in this article.
