Influencer Marketing: How do I use Groups?

Influencer Marketing's Groups feature helps you organize creators by categories within a campaign. By grouping creators, you can efficiently manage campaign workflows and filter Campaign Summary data to gain deeper insights.

Creating and editing Groups

You can create and customize Groups directly in your campaign by navigating to Settings > Content Planning.

1. To create a new Group: Click + Add Group in the top-right corner.
2. To rename a Group: Highlight the group name and type the new name directly over it.

Optional Content Setup: You can specify details like the number of posts, social platforms, content type, compensation and links for the creators in each group. If you don’t need this information, leave the content section blank.

Adding creators to Groups

From the Creators tab: Assign creators to Groups from the list of creators associated with your campaign.

1. Check the box next to the creator or creators you want to assign to a group. 
   1. By default, creators are assigned to Group #1. 
2. Click the Move icon at the bottom of the screen.
3. Select the group you want to assign the creator to using the Select Group drop-down.

Filtering by Groups

Groups give you additional flexibility when managing campaigns and reports.

You can filter by Groups in the following areas of Influencer Marketing:

Creators Tab (Campaigns): Use Group filters to focus on specific creators for bulk actions. Available bulk actions include:

• • Exporting Creators
  • Messaging Creators
  • Reviewing Creators
  • Sending Proposals
  • Managing Notifications
  • Hiring Creators
  • Copying Creators
  • Moving Creators
  • Saving Creators to a Creator List
  • Deleting Creators

Summary Tab (Campaigns): Filter your finalized Campaign Summary by Group to view each Group’s performance separately. 

One-Sheet Builder: Generate reports filtered by Group to analyze and compare performance metrics for different Groups.