Influencer Marketing: How do I set up a Campaign?

Sprout Social Influencer Marketing helps you stay organized if you’re creating new campaigns or juggling multiple live campaigns all at once. With our folder system, you can keep your campaigns organized and even create a campaign on its own without a folder.

Influencer Marketing supports a multi-tier system that helps you stay organized.

You can think of the system like this: Folders > Campaigns. Folders are similar to folders on your desktop, where campaigns are the documents within the folder. You can create a campaign on its own without a folder if you want.

Creating campaigns

You can create and organize multiple campaigns within a single folder or create a campaign on its own.

The name of your folder will depend on how you want to organize your campaigns. You can name folders based on the brands you’re supporting and build a campaign for each brand. You can also create folders based on time periods and develop campaigns on a quarterly, monthly or annual basis. 

To create a new campaign without a folder:

1. Click the Campaigns icon in the navigation bar.
2. Click + New in the upper-right corner and click either New Campaign or New Folder.
   

To create a new campaign without a folder:

• Enter a Campaign Name in the Add Campaign popup.
• Select a Start Date and End Date.
• Select the appropriate currency from the dropdown. 
• Confirm the right Brand Profile is selected.
• Click Add.

3. To create a new campaign in a new folder:
   • Click New Folder.
   • Enter a name for the folder and then click Add.
   • Click New Campaign to add a campaign to the folder.

How do I configure my campaign monitoring settings?

You can configure your campaign monitoring settings so you don’t miss any content published by your campaign creators.

To configure your monitoring settings:

1. Open the campaign you want to configure monitoring settings for.
2. Click Settings in the upper-right corner of the screen. 
3. Click Monitoring in the General tab.
   
4. Use the following settings to adjust your campaign monitoring:
   1. Edit the start and end dates and times.
   2. Toggle brand mentions ON or OFF. 
      1. When toggled ON, content that mentions your social handles are automatically pulled into the campaign from linked social profiles.
   3. Add keywords, phrases, hashtags and mentions you want creators to include in their content so it’s automatically pulled into Influencer Marketing.
   4. Manage removed posts and restore removed content so it shows in the campaign summary.
5. Click Save.

Folder and campaign card options

Each folder and campaign card has a set of options you can access by clicking the three dots in the upper-right corner.

Folder options include:

• Add to/Remove from Starred
• Rename
• Move to Trash

Campaign card options include:

• Add to/Remove from Starred
• Move
• Rename
• Move to Trash

Using filters to view folders and campaigns

Easily search for folders and campaigns by using the following filters from the dropdown menu: 

• Recently opened by you
• Recently modified by you
• Recently modified
• Recently created

Favoriting a campaign

Starring a campaign or folder will add it to your starred pages for quick and easy access. 

To add a campaign or folder to the starred dashboard:

1. Click Campaigns icon in the left navigation bar.
2. Click the three-dots on the folder or campaign card and click Add to Starred.
   

You can view your favorited folders and campaigns by clicking Starred in the left navigation bar. If you don’t have any starred Campaigns or Folders, you won’t see the star icon in your left navigation bar.