How do I navigate the Discovery Page?

Discovery isn't only Sprout Social Influencer Marketing's database of over over 6 million Creators but a powerful search engine to efficiently filter through and find the best Creators for a Campaign.

The article contains the following sections:

• Discovery Views

  • Grid

  • List

• Sort Search Results

• Add a Profile to Sprout Social Influencer Marketing

  • General

  • Social Media

• Additional Discovery Features

  • Multi-Select

  • Multi-Select Action Menu

  • Select Top Profiles

Discovery Views

Organize Discovery in one of two ways: Grid View, where Creators are displayed using Creator Cards, or as a List, where Creators and their accompanying metrics are shown in a list format.

To switch from viewing Creators in Grid view to List view, navigate to the top of the page, then select the Grid/List toggle to the right.

Grid

The Discovery page, by default, displays Creators in Grid view. In Grid view, view Creators using Creator Cards, a summary of the Creator Profile. Creator Cards include the following information:

• Creator's most-engaged content

  • Navigate through these high-engagement posts using the arrows on either side of the card.

• Profile Name

• Sprout Social Influencer Marketing Category

• Linked social media profiles.

  • Hover over these icons to see a Creator's audience breakdown by platform.

List

List view, available by selecting the Grid/List toggle in the top right of the page, summarizes the Profile's associated metrics.

Customize column headers by selecting + to the right of those column headers. This selection enables sorting functionality in List view and Grid view.

Sort Search Results

Choose from over 100 unique metrics to organize searches in Discovery. Results on the Discovery page, by default, are displayed in Grid view and ranked according to "Descending by Total Audience Size."

The Discovery search results update dynamically as filters and sort functions are selected. For example, after applying a filter for Profile Affinity, the results displayed have already been sorted by Profiles with the highest Affinity to the specified Profile.

Select Sort by to customize how search results are organized, then select from the available Filters.

Additional sort metrics are available by viewing results as a List, then selecting + to the right of the column headers.

There are three sections to choose from:

• Profile

• Audience

• Content

Select the down caret to the right to reveal a list of filters to add to List View, then add them to the sort menu.

Select any of these metrics to add them to the default sort menu for easy access. Changes remain in the individual user's menu for later use. Select Restore Default Columns to return these menu options to Influencer Marketing's Default Sorts.

Add a Profile to Sprout Social Influencer Marketing

Every user can add a Profile to Influencer Marketing from the Discovery page, but before doing so, it's best practice to collect the complete URLs from the Creator's social media profiles.

1. Select + Add Profile in the top-right corner of the screen.

2. A window populates on the page that prompts you to add General Information and social profile URLs.

General

Profile Type* - Influencer Marketing Profiles are classified as 'Individual' (i.e., a Creator that could take part in influencer marketing) or a 'Brand' (i.e., a business offering a product or service).

Gender - If the Profile is an Individual, select from one of our provided Gender options. This option isn't available for Profiles designated as a "Brand."

Category* - Select one of Influencer Marketing's 42 Categories that best fit the Profile. Some Categories are specific to Profile Type.

Labels - Organizations that have created Labels can search for and apply them directly to a Profile during creation.

• Create new Labels within this screen by typing in the desired name for the new Label and selecting + New Item.

Location - This field lets users add a location to the Profile. For individuals, this generally refers to where they live. For brands, this generally refers to where the company headquarters reside.

Social Media

Social Media* - Copy and paste social media profile URLs here. It's essential to include the full URL (ex. https://www.instagram.com/handle ) for each social network.

If a URL exists within an Influencer Marketing Profile, the new information gets added to the existing Profile.

Additional Discovery Features

There are many ways to use Discovery. The following section outlines additional features that help make using Discovery as seamless as possible.

Multi-Select

Performing simple actions in bulk increases productivity and efficiency when working with multiple Creators. You can select numerous Creators in Discovery by hovering over a Creator Card and selecting the white box in the top-left.

Multi-Select Action Menu

Select a Creator Card to trigger a menu bar at the bottom of the page.

From left to right, the three buttons in this menu bar represent the following actions:

• Export to PDF, JPEG, or PNG : Create and export reports featuring the selected Profiles. Name the file, choose a template, and export!

• Add to Campaign : Add the selected Profiles to an existing Campaign. Choose from an existing Project, Campaign, Campaign Group (if applicable), then select add!

• Labels : Add the selected Profiles to an existing Label or create a new Label that includes the selected Profiles. Remove existing Labels from the selected Profiles using this same method: search for a current Label, then select Remove.

Select Top Profiles

After applying the relevant filters and sort functions, select the top search results within Discovery in amounts of 50, 100, 250, 500, and 1,000.

• Select 500 to select the top 500 Profiles based on how the search is sorted. Any of the three menu options are available for use here as well.

Click X in the bottom right of the Multi-Select Menu to deselect all Profiles.