Intro to Projects & Campaigns

Within Sprout Social Influencer Marketing, Projects act as folders that Campaigns live within. Influencer Marketing's Projects page can be found in the navigation bar, or by selecting Go to Projects.

Within the Projects page, you can create and house multiple Campaigns within a single Project. This organization method helps you to efficiently run multiple Campaigns and organize them in many ways.

The basic workflow begins by exploring Discovery to find Creators, then adding those Creators to a Campaign. At any point during this process you can customize the Campaign’s Settings, which include launch and end date, the campaign budget, as well as keywords, hashtags, or phrases for Influencer Marketing to identify and collect.

Customize correspondence with the Campaign’s Creators in the form of custom outreach messages, custom proposals sent to Creators, and a designated inbox for messaging Creators across all Campaigns.

Complete an influencer marketing campaign from start to finish. Using these tools, you can:

• Send Proposals

• Discuss Content

• Review Content

• Review Platform Metrics

• Review Creator Performance

• Access a Campaign Summary

Influencer Marketing can pull content for Campaigns if users hire Creators and instruct them to use the keywords, hashtags, or brand mentions specific to the Campaign and set up in Campaign Settings.

Campaigns include Campaign Summaries, which display customizable metrics from the Campaign. This is in addition to being able to create Custom Fields within a Campaign or for specific Creators.

For a more information surrounding Sprout Social Influencer Marketing's Projects and Campaigns, please visit the Projects and Campaigns section of the Influencer Marketing Help Center.