Influencer Marketing: What’s included in a Report?
Table of Contents
Sprout Social Influencer Marketing Reports give you a comprehensive view of keywords, brands, content, and creators to analyze trends and topics across social and the Web. Depending on which Report you use, you’ll see a series of tabs or sections that each contain customizable components. A Custom Report contains six tabs while a competitive or industry topic Report can contain more than six tabs based on your search query.
Custom Report layout
Your Custom Report contains six tabs with unique, customizable components. For a more detailed breakdown, you can filter each tab by adding filters, changing the date range or choosing between sponsored, organic, or all posts.
Overview
This section provides a high-level overview of all the posts associated with your report query and is broken out over time, by platform and by content type. In this section you’ll find components like:
- Summary
- Performance Over Time
- Engagement Rate
- Post Summary by Platform
Profiles
This section shows all the creators who posted content that matches your report query and is separated by Top Creators and All Creators. You can view data on the number of posts, engagement rate, followers, impressions, and views.
In this tab, you can also filter by Mentioned Profile, which shows the most mentioned individuals and brands based on your report topic and is sorted by profiles and posts.
Content
View all content associated with the Report query. Posts are sorted by engagement by default but you can also sort content by profile, platform, type, impressions and more.
To identify sponsored posts, Influencer Marketing has a list of words and phrases that are commonly used, like #sponsored or #partner. It is also important to include any other unique ways that brands might disclose that their post is sponsored, like using a specific hashtag, such as #SproutPartner. Please reach out to support if there’s a specific sponsored signal you’d like considered to be added to our index.
Locations
In this section, you’ll see top-level content performance metrics broken out by creator locations. These locations are broken out by the country, city and states of the creator, not the location of the post. You can also view metrics like the number of posts and profiles, engagement rate, followers, impressions and views.
Categories
Evaluate the performance of creator content broken down by different categories.
Audience
Here you’ll find insights on the weighted audience composition based on the creators in the report and can dig into data like age, gender and location.
You can customize the information presented in each of the Report sections in a way that works best for your organization. For more information on how to edit a Report, click here.
Templates
In addition to custom reports, you can also use pre–made templates to streamline your report creation. Each of these templates is further customizable within each report.
There are seven report templates:
- Who, What, When, Where, Why Report: Build a comprehensive influencer marketing strategy by providing insights on the who, what, when, where, and why of your campaign.
- Competitive Analysis (Brand Mentions): Analyze the social media presence of your competitors by comparing the activities of your Brand.
- Competitive Analysis with Product Line: See through your competition by analyzing their popularity, marketing efforts and product lines in different areas of the market.
- Single Topic Report: Get a comprehensive, real-time overview of anything that's trending, be it a product, personality or event.
- Industry Topic Report: Discover key performance metrics for content and creators grouped by a specific industry.
- Creator Discovery: Easily discover creators matching the most elaborate criteria you set and find the best ones to activate them in your future Campaigns.
- Profile Group Analysis: Perform a thorough analysis of social media activity of a selected group of individuals to understand what they're interested in and who their audience is.
