Influencer Marketing: What are the components of a Report?

Reports are made up of components that help you visualize data so you can pull actionable insights related to your search. With the report components, you can see high-level data like number of posts to more specific metrics like engagement rate by platform or content type. You can customize these components to build a report that best suits your organization’s needs.

How to create or edit a component

Once you create a report, you can add, edit, move, duplicate or remove a component. To add a new component to your report, click the Add Component dropdown and select from the 10 components available.

After you select your component, you’ll be able to customize the component on the configuration screen. You can rename the component, add filters and arrange data in a way that best fits your needs. 

To edit, duplicate or remove a component, click the three dots next to the component you want to change. Then click Edit, Duplicate or Remove. You can also click the up or down arrows on the right-hand side to move a component.

How to configure components

You can configure your components using rows, columns and values, similar to how you’d configure a pivot table. Depending on which component you’re editing, you’ll see some or all of the following options:

• Rows: Select the metric(s) you want to evaluate in a row format. For example, to compare post performance by platform, select Platform.
• Columns: Select the metric(s) you want to evaluate in a column format. You can also use the value selected for columns to compare against the value selected for rows. For example, if you selected Platform for Rows and Post Type for Columns, you can visualize platform performance against the types of posts.

• Values: Choose the metrics you want to visualize in your components, such as engagement rate, count of posts, views and impressions. 

• Number of Results: Enter the number of results you want displayed in the component section.
• Results per Page: Enter the number of results you want displayed on each page of the component section.
• Show Table: For some components, like a Line Chart, you can include the full dataset below the chart by selecting Show Table.
• Add Filters: For more detailed insights, use Add Filters to examine a specific metric in the component without having to filter the entire report. For example, if you want a high-level summary of Instagram posts, you can click Add Filters and select Platform > Instagram on the summary component.

To save your component configuration, click Save in the upper right-hand corner and your new component will appear at the bottom of the report section. To make an edit to the component, click the three dots > Edit. You can also Duplicate or Remove a component from the three dot menu.

Available components

The 10 components available in Reports are:

Score Card: Evaluate your entire report performance in a high-level summary.

Pivot Table: Compare and analyze data grouped in a table of rows and columns.

Table: Organize your data into tables consisting of rows and values.

Bar Chart: Visually compare sets of categorical data using a series of vertical bars.

Line Chart: Examine trends and changes in data over a period of time. The row of a line chart is always set as the “post date” and can be filtered by days, weeks, months or quarters.

Circle Chart: Easily compare specific metrics as a proportion of the entire dataset.

Grid: Visually display either the profiles of creators or posts that match your report query in a tile grid.

Stacked Bar Chart: A horizontal bar chart with a corresponding pivot table included beneath that is used to compare multiple categories or see how values contribute to the total.

Summary: Display performance metrics by platform in a series of tile cards.

Retention: Track and evaluate how creators engage with brands and topics to understand brand loyalty. The table view enables you to understand the impact of a campaign as well as how many new people started using a campaign hashtag.