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Influencer Marketing: How do I use Review in the Creator View?

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Refine your list of creators in a campaign while keeping your team updated with internal notes and collaborative decisions when you use the review element in the creator view. 

You can conduct two different types of reviews: 

  1. Internal Review: Users within your organization can leave comments and make a decision (approve, disapprove or tentative) about prospective creators.
  2. Collaborator Review: When a campaign is shared with collaborators, they can review creators collectively and provide a single shared decision for each creator.

A creator can’t be approved by one collaborator and disapproved by another.

Internal Review

Anyone with access to the campaign can conduct an internal review:

  1. Open the creator’s profile clicking the creator’s name and clicking + next to Internal Review.
  2. Choose Disapprove, Approve, or Tentative from the upper-right corner.

If collaborators are involved, approving a creator automatically initiates the collaborator review process. To disable this, deselect Begin Collaborator Review Process After Approval before approving.

Collaborator Review

Requesting a collaborator review

You can control which creators are shared for review with collaborators. Creators only appear in the Collaborator Portal after a review request is sent and the option for collaborator review is only available if a campaign has multiple collaborators. 

Select the creator you want to review and click Review > Collaborator Review > Request.

You can add custom comments to a review request by clicking the comment icon.

You’ll also see the comments section if you’re in the collaborator portal in agency review and click on creator review.

Customizing creator previews

You can control what collaborators see in a creator’s profile:

  1. Select the creator you want to send for review.
  2. Click Review (star icon) > Collaborator Review > Customize Creator Preview.
  3. Click Save.

Where else do reviews appear in Influencer Marketing?

You can monitor the status of your internal and collaborator reviews in several places like: 

  • Campaign Dashboard - There are feature sections dedicated to review status
  • Creator tab - You’ll see two columns, one for internal review and the other for collaborator review
With the review feature, you can streamline campaign decisions while ensuring smooth collaboration between your team and external partners.

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