What is included in Signals Report Settings?
This article contains the following sections:
Edit Report
Parameters
Each Signals report pulls in data from Sprout Social Influencer Marketing Creators that meet a set of parameters set out at the beginning of the report. To change these parameters, select an existing report, then click Edit Report.
The platform brings you to the following screen:
Boolean logic
Boolean logic uses qualifiers like AND or OR to construct queries.
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If you were to add 'Zhu' to Profile and 'Nike' to Mention, you would be querying all mentions of Nike within Zhu's published content.
Additionally, adding multiple inputs into the same box (i.e., Profile or Mentions) will use 'OR' logic.
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Adding 'Zhu' and 'Nike' into the Mentions box would query all posts (within the specified time frame) that have mentioned any of Zhu's social handles OR any of Nike's social handles.
Keywords
The first parameter is Keywords. Here you can add keywords, hashtags, or phrases to refine the data included in the reports. Add or refine any boolean logic in this section to create a layered query.
Select + to add OR logic across several Keywords/Hashtags/Phrases, or add a row to create AND logic.
To exclude specific Keywords/Hashtags/Phrases, create a new row, select + Add Row for "And" Logic, then the dropdown menu next to AND, then select AND NOT.
Start date and End date
The report start and end dates can be adjusted in the settings at any time. If the date range isn't set during the original query, the start date will be 90 days before the report is created and the end date is the day the report was last visited.
To create an evergreen dashboard using Signals, select a start date and leave the end date blank. Setting the date like this will apply 'Since [start date]' logic and include the most current posts relevant to your query parameters every time you visit the report.
Profiles
Add a Creator's Influencer Marketing Profile to the report parameters to pull data from the content that Profile has posted that meets the parameters.
Add any existing label to the Profiles parameter to pull content from Creators assigned to that Label and who meet the requirements set for the report.
Mentions
Add a Profile to the mentions field to query any content that mentions the Profile's social handles (much like the Mentions tab on Profiles).
Add a Label in this field to pull content that mentions the Profiles contained within the Label.
Location
Add a Location to the report parameters to only view content and data from Creators who live in that location and have posted content that meets your query.
Add More Parameters
Select + Add More Parameters to utilize over 25 additional report parameters:
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Platforms
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Content Type
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Category
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Brand Safety
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Profile Type
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Mentioned Profile Type
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Gender
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Post Type
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Followers
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Growth
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Twitch Metrics
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Content Health
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Audience Size
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Comments
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Engagement
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Engagement Rate
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Estimated Impressions
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Followers on Post Date
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Likes
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Shares
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Views
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Audience Race
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Audience Gender
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Audience Age
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Audience Location
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Audience Language
All the parameters listed above are available as filters within each section of the report.
Metrics
Customize engagement rate, estimated impressions, and earned media value within the Signals report in the metrics tab.
Any changes made here will only affect the current report. To make Organization-wide changes, head to the Organization Settings.
Engagement Rate
In Influencer Marketing, the engagement rate is calculated by dividing the number of raw engagements by the number of followers the Creator has.
Select one of the other available options to change how a single report's engagement rate is calculated.
For more information on Influencer Marketing and Earned Media Value (EMV), view this article.
Estimated Impressions
Modify the parameters for a Signals report's estimated impressions in the Estimated Impressions dropdown.
Estimated Impressions can be used as a value included within the components of a report and as a filter to manipulate information within that report.
Earned Media Value
Earned media value can be used as a value within the components of a report and as a filter to manipulate information within that report.
Sections
To edit the sections of a report, navigate to an existing report and select Edit Report.
Select Sections from the toggle at the top of the page.
You can rearrange, rename, add or delete sections. To rearrange sections, simply drag and drop the the section to the desired place.
To edit the name or description of the section, select the pencil icon within the section.
To delete a section, select the trash icon .
Create new sections by selecting + Add Section.
Add a section name and description and click Add.
Click Save to save your changes.
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