Influencer Marketing: How do I manage payments?

With the Payments component in Influencer Marketing, you can manage your payment records efficiently and track money transferred to your creators. Payments helps simplify financial management and ensures a smooth payment process for both agencies and creators. 

Registering Payments

There are two ways you can register payments for creators in Influencer Marketing.

1. 1. Use the PayPal integration: Influencer Marketing integrates with PayPal to track your payment status and to facilitate transfers directly to creators. Payments are processed through PayPal and not through Influencer Marketing itself.

   2. Manually add payments: For payments made outside the Influencer Marketing platform, you can manually register transactions for record-keeping and tracking purposes.

How to create a new payment

To add a new payment, navigate to the creator view and click Add next to the Payment component in the right panel. Choose between one of two options:

• PayPal: Specify the payment amount and PayPal will estimate additional fees based on current rates.
• Manual: Add the payment amount as well as title, notes and fee if applicable.

For additional flexibility in managing your payments, you can also split the total amount into multiple payment installments for the creator.

What are PayPal fees? 

Creators are responsible for PayPal fees unless otherwise arranged. Influencer Marketing offers an estimator tool to help agencies and brands account for these fees during the payment process. 

For example, if a payment is worth $100 the creator will typically receive about $96. 

To shift the PayPal fee onto the agency or the brand, check the box next to Use PayPal Fee Estimation. This ensures creators receive their full payment. 

Click Next for the option to save the payment as a draft or to complete the payment.

What is a payment draft?

If you’re not ready to process a payment immediately, you can save your payment as a draft to be finalized and paid out at a later time. Saving your payments as a draft makes it easy to manage multiple transactions at once. Simply click Save as Draft after you’ve included all the payment details.