Influencer Marketing: What is Published Content?
Table of Contents
The Published Content section gives you a way to monitor and manage content published by individual creators in a campaign. Much like the content section in the campaign summary, Published Content tracks posts that meet your campaign’s parameters. With the Published Content section you can keep your campaign organized, track progress effectively and increase transparency around planned versus completed content.
What can I do in the Published Content section?
- View Published Posts - Browse thumbnails of posts published by a creator and click on a thumbnail to see detailed post information.
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Manually Add Posts - Include a creator's post in the campaign summary by clicking Add in the Published Content section.
How to complete planned content
When viewing post details, you can link campaign content to the creator’s planned content:
- Complete Planned Content - This option lets you connect a creator’s published post with a corresponding piece of planned content.
- View Content - View the content on its original published platform.
This step helps you track your creator’s progress by comparing what’s been completed against what content was originally scoped for in the plan.
