How can I use UTMs for Shopify in Influencer Marketing?

You can append UTMs using Influencer Marketing’s Link Tracking feature. To do this, enter your Shopify Store link in the Default Destination URL in Link Tracking.

After the UTM configuration, Influencer Marketing receives two metrics from Shopify:

• Number of Orders created with a given UTM parameter

• Total Sales generated with a given UTM parameter

These metrics populate within the Campaign Summary in the Overview elements at the top and the Creator table.

The Shopify Store Link has to lead to the Shopify Store. For example, if you wanted to connect Sprout Coffee, you'd insert sproutcoffee.myshopify.com instead of sproutcoffee.com.