Influencer Marketing: How can I use Content Planning to organize my Campaign content?

With Content Planning you can create and outline campaign groups, campaign content​ and budgets across different creator groups to proactively understand how they affect the bottom line.

You can also see all requested content within a campaign and determine how best to organize content before a campaign even begins. 

To access Content Planning:

1. Click on your campaign.
2. Click Settings in the upper right.
3. Click Content Planning from the left panel.

Before planning content, establish your campaign groups and determine whether the content approval process will include the concept phase. For more information on the concept phase, read this article.

When planning content, you’ll need to add the following information: 

• Number of Posts - The number of campaign posts requested from each creator.
• Platform - The desired social network of the post.
• Content Type - The specific type of content (e.g. post, story, reel, etc.) for the social network.
• Link - Create links here if you plan on using link tracking in Influencer Marketing.

To add more content, click Add Content and fill out the required information for each new content request. 

Once the content is planned, "drafts" are created and available in the Content Approval tab or Creator Flow.