Influencer Marketing: How are estimated fees calculated?

Estimated fees are calculated based on audience follower size.

Examples (based on the default settings)

• For a micro-influencer, the average estimated fee for an Instagram Story could be $99.
• For a mega-influencer, the average estimated fee for an Instagram Photo could be $49,500.

These averages inform our estimation algorithm which uses linear regression to extrapolate data for all creators. For celebrity influencers, the algorithm applies a static multiplier to estimate fees.

You can customize tiers as needed. If a specific use case requires more or less pricing granularity, you can easily add or remove tiers for a more precise estimation.

Customizing estimated fee settings

You can customize the estimated fee configuration in several places:

1. Organization Settings
   • Go to Organization Settings > Metrics.
   • Any customization will apply changes to profiles and set defaults for all campaigns and reports.

2. Campaign Settings
   • Adjust settings directly in Campaign Settings > Metrics.

3. Reports
   • Customize metrics by clicking Report Settings > Metrics within a report.

You can also find estimated fees displayed within:

• Reports as a value, filter or row

• Creator lists as a column

• Campaigns as estimated CPE when planning content