How does Influencer Marketing calculate Estimated Fees?
Estimated fees are calculated based on audience follower size, using average values outlined in the following table.
Examples:
- For a micro-influencer, the average estimated fee for an Instagram Story is $99.
- For a mega-influencer, the average estimated fee for an Instagram Photo is $49,500.
These averages guide the estimation algorithm, which uses linear regression to extrapolate data for all creators. For celebrity influencers, the algorithm applies a static multiplier to estimate fees.
Tiers can be customized! If a specific use case requires more or less granularity in pricing, you can easily add or remove tiers which will result in a more precise estimation.
Customizing Estimated Fee Settings
You can customize the estimated fee configuration in the following areas:
-
Organization Settings
- Go to Organization Settings → Metrics.
- Customizing at the organization level applies changes to Profiles, Discovery, and sets defaults for all Campaigns and Signals Reports.
-
Campaign Settings
- Adjust settings directly in Campaign Settings → Metrics.
-
Signals Reports
- Customize metrics by selecting Edit Report → Metrics within a Signals Report.
Comments 0 comments
Article is closed for comments.
