Influencer Marketing: How do I set up groups in a campaign?
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You can create groups to organize your creators into different categories within a single campaign. Putting creators into groups makes it easier for you to plan content requests in bulk instead of sending each request individually.
Make sure to create your groups BEFORE you add creators to a campaign so you can outline content requests and send them to the creators in that group.
How do I add a group to a campaign?
To add a group to a campaign:
- Navigate to the campaign you want to create groups for.
- Click Settings in the upper right corner.
- Click Content Planning from the left-hand panel.
- Click + Add Group in the right corner to automatically create and add a group to the list.
- Rename the group by clicking the name or the pencil icon that appears when you hover over the name.
- Click the Platform column to select which platform creators in the group will post to.
- Click the Content Type column to select the type of content you want creators to post.
- Click Link to customize the domain, destination URL, link placement, custom shortcode, UTM parameters and pixels.
- Toggle ON or OFF the Concept Phase. When toggled on, the concept phase lets you request content drafts from creators so you can provide feedback or approve of content during the approval process.
- Click Save.
