Influencer Marketing: How do I use Link Tracking?

Influencer Marketing offers a centralized place to create, manage and report on custom short-coded links. With link tracking, you can collect click information and view this data in the Campaign Summary. 

To access Link Tracking:

1. Navigate to Campaign Settings and click Link Tracking on the left panel. 
2. Select the Default Domain.
   • The domain is the initial building block of your shortened link. Influencer Marketing’s default domain (tag.gs) is available and set as the default domain, but you can create a custom domain to use as well. 

3. Enter your Default Destination URL.
   • Add the URL that creators will send their audience to. If you’re using Influencer Marketing’s Shopify Integration, make sure the link is in the Shopify forma

4. Toggling ON the Default Shortcode will ensure all links in a campaign use the same custom shortcode. 
   • This can help you keep links organized and quickly understand which links belong to which campaigns.
   • The Default Shortcode can help you distinguish between multiple pieces of content, determine when content went live and easily identify the creator’s name.

5. Click Preview to preview your links.

6. Append your UTMs
   • You can append UTM parameters to the destination URL to pull attribution insights through your analytics provider.
   • To add UTM parameters, toggle ON UTM. These parameters are pre-set and are appended to links based on post-level information like campaign, post platform, creator and content name.
     
     

Influencer Marketing comes with five standard parameters compatible with analytics tools like Google Analytics. 

• Source - The platform where the ‘click’ originated.
• Medium - This is set to 'Influencer' as all clicks come from an Influencer Marketing Campaign.
• Campaign - When a creator sends a link, the campaign they belong to is appended to the URL.
• Term - The social handle of the creator who shared the URL.
• Content - The content name as it’s designated in the Influencer Marketing campaign

7. Add a pixel code snippet.
   • In Influencer Marketing, pixels are directly added to URLs that creators share with their audience. Unlike other pixels that are placed directly on a website, Influencer Marketing pixels fire whenever someone clicks the shared link instead of when they land on a website. 
   • Influencer Marketing UTMs give you a way to track traffic where pixels are not usually placed. This gives you the ability to leverage audience insights for retargeting, building lookalike audiences, deeper analysis and more. 

8. Once complete, click Save. 
   • To start the process from scratch, click Reset.

Influencer Marketing will automatically link issues to creators as they’re assigned content drafts.