Influencer Marketing: Estimated Impressions

For posts that can’t pull in actual impressions, Sprout Social Influencer Marketing calculates an estimated impression. These benchmarks are customizable, with the default benchmarks based on a dataset of historical, actual impression data. 

The default estimated impression benchmarks are calculated in your settings using the following percentages:

You can also edit these benchmarks as needed.

To edit these benchmarks:

1. Navigate to your user icon in the bottom left and click Organization Settings >  Organization Settings > Metrics > Estimated Impressions. 
2. Hover over a cell and click the pencil icon to edit that cell’s value.

3. Click the gear icon to edit the Estimated Impressions tiers.