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Influencer Marketing: How do I access campaign reporting metrics?

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Within each campaign, you can view the data and metrics tied to that campaign for its entire duration. Each social network manages data differently, so some data may be public, private or only available after you verify your user account and platform with Sprout Social Influencer Marketing.

There are two ways data is added to the Campaign Summary when it's pulled in via public API. Creators can opt in to the Influencer Marketing platform or you can manually add the content and metrics.

You can also manually add and edit all metrics obtained through API access.

What metrics are available?

You can find descriptions and the availability of certain metrics directly in Influencer Marketing. Hover over a metric for its description as well as on which platforms it’s available.


Click Learn More for additional information on how Influencer Marketing calculates and obtains the data for a given metric.

 


When you hover over metrics on a preview for a single post, you can see where the data is pulled from and how long ago it was updated.

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