What is TikTok Branded Content?
As a Creator, you can post content on TikTok using Invite Link or Campaign Code to use Branded Content.
Branded Content is a functionality designed by TikTok specifically to serve content Creators. It helps to simplify and regulate the relationship between Creators and agency/brand partners when posting commercial content.
Branded Content videos are marked with a special "Paid Partnership" badge:
Whenever you create or edit a TikTok video, you can select the Branded Content tab in the menu to access details and settings of this feature.
Why should I use the Branded Content toggle?
The Branded Content toggle enables you to:
- Mark videos and disclose commercial content without disrupting your creative flow
- Be compliant with FTC guidelines
- Automate sharing important metrics with your agency/brand partner
Using only sponsored hashtags, like #ad, isn't enough - you must include the Branded Content toggle. Videos with only ad hashtags are at risk of being removed by TikTok for violating TikTok's Branded Content policy.
How do I use an Invite Link when posting content?
Using an Invite Link is the easiest way to create Branded Content. The link provided to you is automatically generated by Influencer Marketing and leads directly to TikTok. The link is in the following format: https://vm.tiktok.com/ZTRKWWWKS/
If you've already received a link, click the link, accept the terms of using TikTok Creator Marketplace and upload your video.
Don't include any giveaways, log in rewards, or similar content in Branded posts. This goes against TikTok's policies on fraud and scams. If you mention this content, it poses a risk of your account getting permanently banned from TikTok.
What if I forgot to use the Invite Link and my content is already live?
You can change your existing piece of content to a Branded Content by requesting that your agency/brand generate a Campaign Code. They can provide you with the Campaign Code and you can add it to your content. To add the Campaign Code:
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Tap "..." on the content that you want to update.
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Scroll to the right and tap Ads settings.
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Toggle Disclose video content on.
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Tap Branded content.
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Tap Link campaign, and then tap Add campaign code at the bottom of the page.
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Paste the Campaign Code and tap Agree and Continue.
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Close the Link Campaign box and save all the changes.
Is using Invite Links safe?
Using Invite Links or Campaign Codes generated via Influencer Marketing is 100% safe. Influencer Marketing is a badged TikTok Marketing Partner fully compliant with all guidelines.
Learn more details about Invite Links and Branded Content toggle on official TikTok's site.
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