Influencer Marketing: How do I use Reports Templates?
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Reports Templates are a continuously growing collection of ready-to-use business solutions that include both business use cases and report templates. There are a variety of templates, including Competitive Analysis and Single Topic Report, designed to assist you in identifying critical insights without having to build a report from scratch. Find the report template that matches your business use case and add your basic parameters to generate a report in minutes.
To find the exact template that meets your needs, you can use the enhanced search feature to search for a report template using keywords and descriptions. For example, adding “competitive” to the search bar will bring up the Competitive Analysis (Brand Mentions) and Competitive Analysis with Product Line report templates.
Example: Competitive Analysis
To create a competitive analysis report, click Competitive Analysis (Brand Mentions), add your brand’s profile as well as a few competitor profiles, a few parameters like the date range and click Create Report.
What is included in a template?
To learn more about each template, hover over a report and click View. You’ll see a page with a detailed description explaining the business problem or use case that template solves for, as well as:
- Key insights - the high-level learnings and takeaways from the report
- Campaign benefits - how the insights from the report can benefit future campaigns
- This Template is best for - who this report is intended for
- Getting Started - instructions on how to create the report
To preview what’s included in a report template, click View Demo in the top right corner for a sample report.
How do I use Report Templates?
Finding the right Template
Use the search feature to find the template that addresses your business use case. You can search using the specific name of a template or by using descriptions and keywords based on your needs.
Creating a report from a Template
Once you’ve identified which Report Template you want to use, click + Use Template and fill out the form fields in the pop-up window.
For example, if you’re using the Competitive Analysis (Brand Mentions) template, you’ll add the following inputs to build your report:
- Your brand
- Up to three competitors
- Date range
- Profile type
- Post type
- Platform
You can also add additional parameters like post metrics, profile metrics and comparisons by clicking + Add More Parameters.
