What is the Metrics Lexicon and what data does it show?

Lexicon provides details about the metrics you see within Influencer Marketing. It provides contextual information about any metrics available.

Lexicon functionalities are available in all views of Influencer Marketing Campaigns, Signals and Profile.

How can I access the Lexicon?

All metrics available in Influencer Marketing's components have defined descriptions. Look for the underlined text like "Engagement Rate" in the following example:

Hover over the text to see a description of the metric.

To read a more detailed description on how the metric is configured or calculated, click Learn More.

Exploring the Lexicon

You can also use the Lexicon popup to see a summary of all of the metrics  supported in  Influencer Marketing. Click the back arrow and see the list of all the metrics that are defined on a post- or profile-level. You can also use the search bar to find any metrics that you're interested in.

What's documented in the Lexicon?

Each metric description includes:

• General definition of the metric

• Sources of the population of the metrics' value in Influencer Marketing

  • For example, you can easily identify which metrics require the Creator Opt-In and which are populated based on specific actions from the Creator Flow

• (If applicable) Differences between metric behaviors for different social media networks

• (If applicable) Additional information about how to interpret and best leverage this metric and useful links to any additional customization that's available

Tooltips on individual components often contain additional information that relate to the configuration of the component. For example, you may see the details about the aggregation function used in this component (sum vs. average) and any kinds of custom renames or details.

Tooltips on post previews (popups) in Campaigns also contain information that relates to a specific data point. For example, you can see where the value of the metric originates (e.g. available via Creator Opt-In or calculated by Influencer Marketing) and when it was refreshed for the last time.

Metrics by platform

If you want to explore the metrics used in Influencer Marketing, check out our additional resource detailing the metrics and data sources for various social media platforms.

The tables are always up-to-date, ensuring they are the most current resource for metrics, alongside the Lexicon.