Influencer Marketing: What is the Metrics Lexicon and what data does it show?
Table of Contents
The metrics lexicon provides additional details about the metrics shown in Influencer Marketing, giving you contextual information about the available metrics.
Lexicon functionalities are available in all views of Influencer Marketing Campaigns, Reports and Profile.
How do I access the lexicon?
All metrics available in Influencer Marketing have defined descriptions. Look for the dotted, underlined text like "Engagement Rate" in the following example to click for more information:
You can also hover over the text to see a description of the metric.
To read a more detailed description on how the metric is configured or calculated, click Learn More.
Exploring the lexicon
You can also use the lexicon popup to see a summary of all of the metrics supported in Influencer Marketing. Click the back arrow to see a full list of all the metrics defined at the post- or profile-level. You can also use the search bar to find a specific metric.
What's documented in the lexicon?
Each metric description includes:
- A general definition
- How metrics are calculated and where their data comes from
- Where you can find metrics throughout Influencer Marketing
- For example, you can easily identify which metrics require the Creator Opt-In and which are populated based on specific actions from the Creator Flow
- (If applicable) Differences between metrics for different social media networks
- (If applicable) How to interpret and use this metric, as well as additional customization options if available
Some metrics contain a tooltip that includes additional information. For example, you might see details about the aggregation function used as well as any custom renames or details.
On post previews in campaigns, the tooltip will appear as a pop-up and contain details on a specific data point. For example, you can see where a metric originates from (either from creator opt-in or Influencer Marketing’s calculations) and when it was last refreshed.
Metrics by platform
To further explore the metrics used in Influencer Marketing, check out our additional resource detailing the metrics and data sources for various social media platforms.
These tables are always up-to-date and are the most current resources for Influencer Marketing metrics alongside our lexicon.
