Why isn't my data being tracked in GA4 Reports?

From the desk of Paci Ceralde, Product Support Specialist


This report only collects data and sessions when tracking parameters have been applied to links and the utm_medium includes social. Further link tracking features are available in the compose window (Professional Plan) and Publishing Settings (Advanced Plan) where you can easily set up utm/tracking parameters for your links to filter the data into your GA4 Reports. Read more here.

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