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Group Report

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The Group Report provides a high level overview and aggregated analytics that showcase your group’s overall social performance and health. View Facebook, Twitter, Instagram and LinkedIn data that is customizable and exportable by date range and profile.

 

Activity Overview

This section summarizes your key statistics across channels.

Impressions: The number of times your content was served to users on Twitter, Facebook and LinkedIn. This metric is currently not available for Instagram.

Engagements: The total number of engagements across Twitter, Facebook, Instagram and LinkedIn. See Engagements section below for more details.

Link Clicks: The number of clicks on links within your content on Twitter, Facebook and LinkedIn. This metric is currently not available for Instagram.

 

Audience Growth

This section breaks down your fan growth across channels.

New Facebook Fans: The number of Likes (paid or organic) on your Facebook Pages minus the number of Unlikes in the report period.

New Twitter Followers: The number of Twitter followers gained across all days in the report period.

New Instagram Followers: The number of Instagram followers gained across all days in the report period.

New LinkedIn Followers: The number of LinkedIn followers gained across all days in the report period.

Total Fans Gained: The total number of fans or followers gained in the report period across Twitter, Facebook, Instagram, and LinkedIn.

Total Fans: The total number of fans or followers across Twitter, Facebook, Instagram, and LinkedIn, as of the last day in the report period.

 

Message Volumes

This section breaks out the incoming and published messages across channels.

Facebook Posts Sent: The number of posts published by your Facebook Pages during the report period.

Twitter Messages Sent: A total of all your outbound Tweets, including replies, during the report period.

Instagram Media Sent: The number of Instagram Media and Videos you sent during the report period.

LinkedIn Posts Sent: The number of Company Shares and Job Postings published by your Company Page during the report period.

Total Messages Sent: The total number of public messages your profiles sent across Twitter, Facebook, and Instagram.

Facebook Posts Received: The number of Comments and Private Messages received by your Facebook Pages during the report period.

Twitter Messages Received: A total of your inbound Twitter messages, which includes @mentions and DMs.

Instagram Comments Received: The number of Comments you received on your media during the report period.

Total Messages Received: The total number of messages your profiles fielded across Twitter, Facebook, and Instagram.

 

Impressions

This section helps you visualize trends in your content viewed by your audience across channels.

Facebook Impressions: The number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Facebook Pages. These account for both people who have liked your Pages and those who haven't.

Twitter Impressions: The number of times a user was served your organic Tweets in their timelines or search results on Twitter.

LinkedIn Impressions: The number of times your Company Page or any Company Page Shares were seen by LinkedIn members.  This includes impressions achieved both organically and through sponsored (paid) campaigns.  

Total Impressions: The total number of impressions across Twitter, Facebook and LinkedIn. This metric is currently not available for Instagram.

 

Engagements

This section helps you visualize trends in how your audience engages with your content across channels.

Facebook Engagements: The aggregate number of reactions, comments, and shares on your Facebook posts during the report period.

Twitter Engagements: The aggregate number of times a user interacted with your Tweets. The interactions include clicks anywhere on the Tweet, Retweets, replies, follows, Likes, links, cards, hashtags, embedded media, username or profile photo during the report period.

Instagram Engagements: The aggregate number of Likes and Comments you received on your Instagram media during the report period.

LinkedIn Engagements: The aggregate number of Likes, Comments, Shares and Clicks on your Company Shares.

Total Engagements: The total number of engagements across Twitter, Facebook, and Instagram during the report period.

 

Stats by Profile/Page

This section allows you to compare key metrics across your all your profiles and pages against each other.

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