Profile Performance Report

The Profile Performance Report, formerly known as the Group Report, provides a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. With this report, you can view Facebook, Twitter, Instagram, Pinterest and LinkedIn metrics to better understand the impacts of your social efforts.

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This report includes metrics that better align with your goals and a CSV data export to include profile-level data. You can include up to 50 columns in the CSV data export to see the most granular data by day, network or profile. 

In-App Updates

Additional tooltips are available in the Profile Performance Report. These tooltips for cross-network metrics include the definition, network availability and a Learn More link to reference the Report Glossary for additional information.  

Cross-Network Performance Summary

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This section provides your key profile performance metrics for the reporting period including impressions, engagements and post link clicks.

Impressions: The number of times your content was served to users on Twitter, Facebook, LinkedIn and Instagram. This metric is currently not available for Pinterest.

Engagements: The total number of engagements across Twitter, Facebook, Instagram, LinkedIn and Pinterest. See Engagements section below for more details.

Post Link Clicks: The number of clicks on links within your content on Twitter, Facebook, and LinkedIn This metric is currently not available for Instagram or Pinterest.

Cross-Network Audience Growth

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This section shows how your audience grew during the reporting period. The columns now show percent change of followers added in the reporting period.

Total Audience: The size of your audience on the last day of the reporting period across Twitter, Facebook, Instagram, LinkedIn and Pinterest.

Total Net Audience Growth: The number of audience members you acquired during the reporting period across Twitter, Facebook, Instagram, LinkedIn and Pinterest. 

Twitter Net Follower Growth: The number of Twitter followers you acquired during the reporting period.

Facebook Net Fan Follower Growth: The number of new users who liked your page minus the ones who unliked your page.

Instagram Net Follower Growth: The net number of Instagram followers you acquired during the reporting period.

LinkedIn Net Follower Growth: The net number of LinkedIn followers that your page acquired during the reporting period.

Pinterest Net Follower Growth: The net change in your Pinterest followers during the reporting period.

Cross-Network Message Volume

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Diving deeper into sent and received message metrics can help you uncover granular details about the different message types across your profiles.

The Sent Message Metrics include:

  • Facebook Sent Messages
    • Ad Posts
    • Comments
    • Ad Comments
    • Private Messages
  • Instagram Sent Messages
    • Comments
    • Ad Comments
  • LinkedIn Sent Messages
    • Comments 

Total Sent Messages: The number of messages you sent across Twitter, Facebook, Instagram, LinkedIn and Pinterest.

Twitter Sent Messages: The number of tweets, @replies and direct messages you sent.

Facebook Sent Messages: The number of posts, ad posts, comments and private messages you sent.

Instagram Sent Messages: The number of posts, stories and comments you sent.

LinkedIn Sent Messages: The number of posts and comments you sent.

Pinterest Sent Messages: The number of pins, including saves, you sent.

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The Received Messages Metrics include:

  • Twitter Received Messages
    • Retweets
    • Retweets with Comments
    • New Comments
    • New Followers
  • Facebook Received Messages
    • Comments now sourced from the Smart Inbox
    • Ad Comments
  • Instagram Received Messages
    • Comments now sourced from the Smart Inbox
    • Ad Comments
    • Mentions
    • Media Tags
  • LinkedIn Received Comments
    • Comments sourced from the Smart Inbox

Total Received Messages: The number of messages your profile received during the date range across Twitter, Facebook, Instagram and LinkedIn. This stat isn't available for Pinterest.

Twitter Received Messages: The number of mentions, retweets, retweets with comments, direct messages and new follower alerts that your profiles received.

Facebook Received Messages: The number of wall posts, comments and private messages your pages received.

Instagram Received Messages: The number of comments, messages and media tags your profiles received.

LinkedIn Received Comments: The number of comments your pages received.

Cross-Network Impressions

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This section shows how your content was seen across networks during the reporting period.

Total Impressions: The number of times your content was displayed across Twitter, Facebook, Instagram and LinkedIn. 

Twitter Impressions: The number of times all of your posts were displayed to a user during the reporting period. This includes impressions when your posts are retweeted without comment by other users.

Facebook Impressions: The number of times any content associated with your Page was seen in News Feed, ticker, or on visits to your Facebook Pages. These account for both people who have liked your Pages and those who haven't.

Instagram Impressions: The number of times all of your posts and stories were displayed to a user during the reporting period. Note that for the reporting period prior to June 28, 2019, impressions includes only organic views. For reporting period dates on or after June 28, 2019, impressions includes organic and paid views. Instagram impressions are only available for Instagram Business Profiles.

Read more about connecting an Instagram Business Profile.

LinkedIn Impressions: The number of times all of your posts, including videos, were displayed to a user during the reporting period.

Cross-Network Engagements

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This section shows how people are engaging with your posts during the reporting period.

Total Engagements: The total number of engagements across Twitter, Facebook, and Instagram during the report period.

Twitter Engagements: The aggregate number of times a user interacted with your Tweets. The interactions include clicks anywhere on the Tweet, Retweets, replies, follows, Likes, links, cards, hashtags, embedded media, username or profile photo during the report period.

Facebook Engagements: The aggregate number of reactions, comments, clicks and shares on your Facebook posts during the report period.

Instagram Engagements: The aggregate number of likes, comments, post saves and story replies you received during the report period.

LinkedIn Engagements: The aggregate number of reactions, comments, shares and clicks you received during the reporting period.

Cross-Network Profiles

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This section compares key metrics across your all your profiles and pages against each other during a reporting period.

Audience: The size of your audience on the last day of the reporting period.

Net Audience Growth: The net number of audience members you acquired. 

Published Posts: The number of posts you published during the date range.

Impressions: The number of times your posts were displayed to users.

Engagements: The number of times users engaged with your posts. 

Engagement Rate (per impression): The number of times users engaged with your posts as a percentage of impressions.

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