LinkedIn Company Pages Report

Analyze and benchmark all of your Company Page efforts on LinkedIn with Sprout’s new report. Use this report to understand page-level activity and determine your highest performing Pages. Additionally, determine the impact of sponsored and organic content by comparing audience growth and to whom to target messages.

LinkedIn Activity Overview

This section summarizes your key statistics during the report period.

Impressions: The number of times your Company Page or any company shares were seen by LinkedIn members. Only includes impressions achieved organically.

Engagements: Total number of Likes, Comments, Shares, and Clicks on your Company Page content.

Clicks: The number of clicks on your content, company name, or logo. This data comes from LinkedIn Analytics. This doesn't include engagement clicks (Shares, Likes, and Comments).

Audience Growth

This section breaks down your follower growth during the report period.

Total Followers: The total number of LinkedIn members following your Company Page as of the last day of the report period.

Paid Followers Gained: The number of new LinkedIn members who followed your Company Page through Sponsored Content and/or Company Follow Ads.

Organic Followers Gained: The number of new LinkedIn members who followed your Company Page without the use of advertising.

Total Followers Gained: The number of total new Followers (sponsored or organic) during the report period.

Publishing Behavior

This section breaks out the updates you published during the report period.

Total Posts: The number of Company Shares published by your Company Page during the report period.

Posts per day: The average number of Company Shares per day in the report period.

Company Page Impressions

This section helps you visualize trends in your content being viewed by the LinkedIn community.

Total Impressions: The number of times your Company Page or any company shares were seen by LinkedIn members. Only includes impressions achieved organically.

Average Impressions per day: The average number of impressions per day during the report period.

Users Reached The number of users that saw Company Page updates both organically and through paid campaigns.

Audience Engagement

This section helps you visualize trends in how your audience engages with your company shares.

Total Engagements: Aggregate number of Likes, Comments, and Shares on your Company Shares.

Likes: The number of Likes on your company shares. This is a non-unique metric (includes multiple/subsequent actions).

Comments: The number of Comments and comment replies on your Company Shares. This is a non-unique metric (includes comments left by the same users multiple times).

Clicks: The number of clicks on your content, company name, or logo. This data comes from LinkedIn Analytics.

Shares: Total number of Shares of your Company Shares. This is a non-unique metric (includes multiple/subsequent actions left by the same users on the post and further comments).

Engagements per follower: Total number of engagements divided by the number of followers at the end of the report period. Indicates how much your users engage with your content.

Engagements per Post: Total number of engagements divided by the number of Company Shares within the report period. Indicates how engaging your posts were within the report period.

Engagements per Impression: Total number of engagements divided by the total number of impressions. Indicates how much your audience engaged with your Shares once they were seen.

Demographics

This section helps you understand the job functions of your followers.

Seniority Level: Sorted list of seniority levels, aggregated among the people who follow your Page.

Position: Sorted list of job positions, aggregated among the people who follow your Page.

LinkedIn Stats by Company Page

This section allows you to compare key metrics across your LinkedIn Company pages against each other.