Facebook Branded Content

Verified Facebook Pages can easily comply with Facebook’s Branded Content policies by applying the Branded Content tag in Sprout Social’s Compose window. Branded Content includes text, photos, links, videos, 360 videos, Live videos and instant articles that features a third party product, brand or sponsor.

Note: This policy only applies to posts published by a verified Company Page. The tagged Page doesn't need to be verified.  

Apply the Branded Content Tag

Compose a new message with your verified Facebook Page. Click Branded_Content_Handshake_Icon.png and choose which Company Page you want to tag as Branded Content. Save, send, schedule, queue or submit the message for approval.


Messages with Branded Content appear with the Handshake icon in the Week view of the Calendar.

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