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Facebook Branded Content


Verified Facebook Pages can easily comply with Facebook’s Branded Content policies by applying the Branded Content tag in Sprout’s Compose window. Branded Content includes text, photos, links, videos, 360 videos, Live videos and instant articles while featuring a third party product, brand or sponsor.

Note: This policy only applies to posts being published by a verified Page. The tagged Page does not need to be verified.  


Apply the Branded Content Tag

Compose a new message with your verified Facebook Page. Select the “Handshake” icon and choose which Page you’d like to tag as Branded Content. Save, send, schedule, queue, or submit the message for approval.


Messages that have Branded Content will appear with the “Handshake” icon on the weekly calendar view.

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