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Twitter Keyword Report

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The Twitter Keyword report instantly uncovers trends in Twitter traffic for any keyword, hashtag, or complex search query across any date range. It is available on Corporate and Enterprise plans.
 
Use it to:
  • Keep tabs on your market by tracking your brand against competition
  • Track effectiveness of your past and current hashtag or marketing campaigns
  • Discover patterns in keyword usage and adjust your marketing efforts accordingly
  • Track your brand's products against each other or against competitors' products

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Keyword Management
 
To add new keywords to the report, click the dropdown menu in the upper-left corner of the report. Then click Add Keyword. You can also Edit Keywords or search for existing keywords from this menu.
 
 
Create keywords for your brand, your products, campaigns, and competitors. Utilize search operator best practices to ensure you're only receiving results relevant to your business.
 
Note: Corporate plans allow up to 10 keywords per account. Enterprise plans allow up to 20 keywords per account.
 
 
After a keyword is added, volume data will backfill as far back as one year (Corporate plan) or December 2010 (Enterprise plan).
 
 
Once keywords are saved, use the flexible keyword picker to select related keywords and run a report.

Keyword Volume

This section shows the number of Tweets containing each keyword (by day or month) within the report period.
 
Get a quick understanding of keyword volume over time, uncover peak days of usage, and find growth trends.
 
Use the interactive legend to dynamically chart the keyword trends you want to see.
 
Share of Volume
 
 
This section shows share-of-market statistics between the selected keywords to help you understand how a collection of keywords performed relative to each other.
 
% Volume: Percentage of total volume owned by the keyword compared to the other keywords. Calculated by dividing the total volume of each individual keyword by the total volume of all keywords.
 
Trend: Indicates if the keyword's share increased or decreased during the report period. Determined by calculating change between percentage owned in the first half and the second half of the report period.
 
Stats by Keyword
 
 
 
 
This section displays key statistics for each keyword for at-a-glance comparison.
Click to expand each keyword to find more details and message samples.
 
Total Volume: Total number of Tweets matching the keyword criteria within the report period.
 
Average per day: Average number of Tweets matching the keyword criteria on each day. Total volume divided by number of days in the report period.
 
Growth Trend: Indicates if the keyword usage increased or decreased during the report period. Determined by calculating change between volume of Tweets in the first half and the second half of the report period.
 
Sample Messages: Sample messages containing the keyword on the peak day of use, sorted by follower count (highest to lowest).
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