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Sprout Queue & ViralPost

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Take advantage of the Sprout Queue—the powerful content distribution engine in Sprout’s publishing suite. Simplify the way you publish for each of your profiles by easily adding content to the Sprout Queue for automated future delivery. Create your own rules and parameters for message distribution (number of posts per day, time of day) and then leave it to Sprout to post them for you. Use Sprout Queue to fill the gaps in regular engagement with your audience and save time with scheduling.

Queue content anytime, from anywhere with Sprout’s web and mobile apps. Or, use our Sprout browser extension or the RSS Reader to discover and share new content. Configure the Sprout Queue settings under Settings » Sprout Queue.

Topics:

Getting Started with Sprout Queue
The Queue Timeline
Configure Queue Settings
     Manual Queue Send Times
     ViralPost Send Time Optimization

 

Getting Started with Sprout Queue

When you choose to queue your first message, you will be prompted to customize your queue settings. The Sprout Queue will already be active and set with preset post times, but you can easily handpick up to 10 custom queue times within the queue settings. After you’ve queued messages, view your queued posts under Publishing > Sprout Queue. 

 

The Queue Timeline

Use the Sprout Queue Timeline to identify and fill publishing gaps as well as  to monitor run times so you never run out of content. The timeline will give you a high-level view of how your content is distributed daily for each of your profiles. See your specific post times as well as the date these posts will run through (run times). You’ll also notice the dots on your timeline--these dots display the number of post times that occur within that hour.

 

 

Configure Queue Settings

Ensure consistent outreach by filling publishing gaps and delivering content to your audiences at all times--even during off-hours for your social team. Take advantage of our preset post times, or set up to ten times for each of your profiles. Use the Sprout Queue’s manual times for profiles where you want to ensure a regular stream of content, or turn on ViralPost to ensure content reaches your audiences when they are most engaged.

Click on an individual profile to edit or customize the post times. Or, easily batch edit multiple profiles at once to avoid managing individual profiles. To edit queue settings for multiple profiles at once, select the checkboxes beside the appropriate profiles then click Edit Queue.

 

The Sprout Queue can be configured by the Account Owner, and anyone who has the Manage Queue permission in the Users & Social Profiles section.

Manual Queue Send Times

Customize your queue settings per profile, adding up to 10 posts per day at specific times. Set time constraints around when queued items can be published based on how your brand wants to engage with your audience--select to post queued items on weekdays and/or weekends. 

 

 

Note: The 10 post limit does not apply to any messages you schedule, publish via RSS feeds, or send immediately.

If you select the Use for new profiles option, then the queue settings you have selected for the profile you are currently editing will also be used for any new profiles that are connected to Sprout in the future. To view or edit these settings after they are set, go to Settings > Sprout Queue.

Important Things to Note:

  • If you queue one message to multiple profiles, the messages will be split into independent messages. Each message will show in the Calendar view but may go out at different times depending on what is in front of it in its specific queue.
  • Sprout Queue is not available for Personal Mode.

ViralPost Send Time Optimization

Deliver content when it makes sense--take advantage of ViralPost to reach your audience when they are most engaged. ViralPost is our send time optimization technology built to help increase your post’s traction by automatically delivering your content at the most optimal times for audience engagement. Customize your queue settings per profile, adding up to 10 posts per day. Set time constraints around when items can be published based on how your brand wants to engage with your audience--select to publish ViralPost content within certain time frames on weekdays and/or weekends.

Note: ViralPost is available for Premium plans and above.

 

 

Our optimal send time technology, ViralPost, analyzes your Twitter handle’s specific audience and provides send times that are tailored to you. When determining optimal send times for each of your Twitter handles, we take into account many different important factors. Some of these include:

  • Focus on Influential Followers: When looking at when your followers post, we don't treat all followers and posts equally. The followers who are likely to have more Twitter influence are given more importance.
  • Prioritize Followers Authentic Engagement with You: We discriminate between posts that contain engagement and those that don't. The times that people are engaging with content and other users are important--times when people are tweeting a picture of their dog while on a walk are less important.
  • Constantly Re-analyzing for the Most Current Send Times: Our suggested optimal send times aren't a one-off report or something you have to generate and use manually. We are constantly reanalyzing user data and generating new optimal send times for your posts. If your follower population changes, no need to worry about figuring out when they are most engaged -- we're proactively on top of it.

Important Things to Note:

  • Optimal send times are specific per Twitter profile.
  • Global send times are applied to Facebook, LinkedIn and Google+ posts. For example, you may often see the same posting times for non-Twitter profiles in the queue section. For example, 10:46AM will often be an “optimal send time” for Facebook, LinkedIn and Google+ posts in the queue because we are basing non-Twitter profile send times on global optimal Twitter information. Based on the activity of all Twitter users, 10:46 is an optimal time to send tweets so we apply that time to Facebook, LinkedIn and Google+ queued posts.

Pausing & Disabling the Sprout Queue

Anyone with the Manage Queue setting can easily pause or disable the queue per profile or globally based on changes to your social engagement and publishing strategy. Certain events may be reason for you to rethink or adjust your queued content--for example, tragedies or trending topics. For example, think back to the World Cup and how brands adjusted their conversations and posts based on those trending, social conversations.

  • Pausing: holds all queued messages until the queue is turned back on. Pausing the queue will allow you to continue to add messages to the queue, but delivery will be paused.
  • Disabling: removes the Sprout Queue as an option when composing a message, hides it on the Publishing tab, and deletes all messages currently in the queue.

 

 

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