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Why is Bit.ly giving the same URL each time I shorten a link?

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If you shorten a link to a site on Sprout Social more than once, the shortened link will be the same both times (this is why adding a string like ?campaign1 at the end of the URL can be helpful). 

If you shorten a link in Sprout Social and the same link on the Bit.ly website (or using the Bit.ly bookmark extension), the shortened URLs will be different and you will get different click data.

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