Help Center

Help Center

Search the Help Center for answers to your questions about Sprout Social. Still can't find what you're looking for? Contact Us.

How does Sprout provide Twitter demographics?


We have an internal algorithm that we use to search your Twitter followers' bios for clues about age and gender. For example, one of the major indicators is the name because it helps us determine gender. These allow us to make a very accurate, educated guess about the age and gender based on information in the Twitter bio.

Powered by Zendesk