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Sprout Social integrates with Facebook for both personal and business pages. It generally takes approximately 24 hours after you connect your Facebook profile before we can begin pulling data into Sprout.

Note: We do not have any integration with Facebook Groups or Apps. There is no reporting available for Facebook Personal Profiles.

Reporting Data

  • Facebook Insights provides Sprout (and other third parties) historical data a maximum two years in the past from the date the page is connected to Sprout Social.
  • Facebook only provides reporting data for business pages with 30+ fans.
  • Page level data is updated once per day at around 12 AM UTC and will never show the previous 24 hours of data.
  • Post level data is available in near-real time. For example, data for reactions/comments/shares on your published posts is available nearly immediately in the Sent Messages Report for Facebook.
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