While we provide the overall click count that bit.ly gives us for any bit.ly links, to see more in depth reporting about the referral source of the click, please visit your bit.ly account. You can create a free one by visiting bit.ly or you can create a paid customized bit.ly account (i.e. nytim.es)
Bit.ly click data is not used to calculate Facebook clicks because Facebook Insights sends Sprout click data based on the number of people who clicked anywhere in your post without generating a story (includes playing a video, viewing a photo, or opening a web link).
Connecting with Bit.ly
If you use a bit.ly enterprise account, you can connect that to Sprout Social and we will use your customized link shortener whenever you shorten links in Sprout. You may choose to do this for any and all of your groups in Sprout Social. Just click on the different group names to continue linking your bit.ly account. Be sure to click Done when you are finished to save the changes.
Since Bit.ly accounts are attached at the group level, when someone is added to a group that has a Bit.ly account attached, they will use the existing shortener. As long as the Bit.ly account is connected to all of the groups in the parent account, then users that are added will also access the same Bit.ly analytics.
Note: Only account owners and managers can add Bit.ly accounts.