Use the Sent Messages reports to analyze published content down to the individual post and understand its performance with your audience. The Sent Messages reports are available for Twitter, Facebook, Instagram, LinkedIn and Google+.
Choose the network type and profiles you'd like to include in the report from the right sidebar. Depending on the network, choose the type of messages you'd like to include in the report as well.
Customize the report date range from the calendar icon at the top right of the report.
Click on an individual message to view post specific metrics related to the content performance. Take advantage of the ? icon on the right panel for our terminology definitions.
View which messages performed best with your audience by clicking to sort by metric. For example, you can sort by Clicks, Responses, and Reach within the Twitter Sent Messages Report. If you are looking for a specific message, sort by Date Sent.
Look for posts that perform well with your audience and analyze the message content, profile, and time of post. Incorporate message best practices into your social publishing strategy based on which posts resonate the most with your audience.
Clicks: The number of people that clicked on a URL in your message. These clicks can be tracked if you included your own bit.ly link or links that were shortened with Sprout Social’s link shortener. We cannot track links that were shortened with tools other than Bit.ly.
Responses: The number of Replies and Retweets to this message.
Reach: The total number of people that potentially saw your post. If your message is retweeted by any of your followers, their respective followers would be counted in this post’s reach metrics.
Impressions: The number of times a user was served your tweets in their timelines or search results on Twitter.
The Retweeted by section shows who retweeted your content in order of profiles with the highest to lowest followers. Click the contact’s handle to check out their Contact View and potentially interact with that audience member.
Additional Post Options: Easily resend or remove the post by clicking either Send Message Again or Remove from Twitter.
Many of the Facebook metrics for the Sent Messages report mention the concept of a Story. Stories are created when users like your Page, post to your Page’s Wall, like, comment on or share one of your Page posts, RSVP to one of your events, mention your Page, tag your Page or check in at your business place.
Click the sent message to view detailed post analytics.
Clicks: The number of people who clicked anywhere in your post without generating a story (includes playing a video, viewing a photo, or opening a web link).
Total Reach: The number of unique people who saw your posts, regardless of where they saw it. If your post reaches a person organically and through an ad, that person will be included in organic reach, paid reach and total reach.
Engaged: The number of unique people who engaged with your Page post, by commenting on, reacting to, sharing, or clicking upon particular elements of the post.
Talking About This: The number of people who have created a story from this post.
Likes: The number of people who liked this post.
Comments: The number of people that commented on your post.
Shares: The number of people that shared the post.
Negative Feedback: A combination of hides, hide all, and report spam actions.
Engagement: Engagement is a ratio of engaged users to reach. For example, a post with 4 engaged users and 100 reach should yield a 4% engagement score.
Additional Post Options: Easily resend or remove the post by clicking either Send Message Again or Remove from Facebook. Click Boost Post to go to Facebook.com to see the options to promote your post.
Note: All Facebook data is provided by Facebook Insights.
Sort to review this report by:
Likes: The number of people who liked this photo.
Comments: The number of comments on this photo.
Engagement: The engagement percentage, calculated by the number of Likes and Comments on the post, divided by the number of followers you had when you published the photo.
Sort to view this report by:
+1’s: The number of people who +1’d this post.
Comments: The number of people who have commented on this post.
Reshares: The number of people who have reshared this post.
Additional Post Options: Easily resend the post by clicking Send Message Again.