Sent Messages Report
Use the Sent Messages reports to analyze published content down to the individual post and understand its performance with your audience. The Sent Messages reports are available for Twitter, Facebook, Instagram and LinkedIn.
Navigating the Report
Choose the network type and profiles you'd like to include in the report from the right sidebar. Depending on the network, choose the type of messages you'd like to include in the report as well.
Customize the report date range from the calendar icon at the top right of the report.
Click on an individual message to view post specific metrics related to the content performance. Take advantage of the ? icon on the right panel for our terminology definitions.
View which messages performed best with your audience by clicking to sort by metric. For example, you can sort by Clicks, Responses and Reach within the Twitter Sent Messages Report. If you are looking for a specific message, sort by Date Sent.
Tip: Look for posts that perform well with your audience and analyze the message content, profile, and time of post. Incorporate message best practices into your social publishing strategy based on which posts resonate the most with your audience.
Clicks: the number of people that clicked on a URL in your message. These clicks can be tracked if you included your own bit.ly link or links that were shortened with Sprout Social’s link shortener. We cannot track links that were shortened with tools other than Bit.ly.
Responses: The number of Replies and Retweets to this message.
Reach: The total number of people that potentially saw your post. If your message is retweeted by any of your followers, their respective followers would be counted in this post’s reach metrics.
Impressions: The number of times a user was served your tweets in their timelines or search results on Twitter.
The Retweeted by section shows who retweeted your content in order of profiles with the highest to lowest followers. Click the contact’s handle to check out their Contact View and potentially interact with that audience member.
Additional Post Options: Easily resend or remove the post by clicking either Send Messages Again or Remove from Twitter.
Many of the Facebook metrics for the Sent Messages report mention the concept of a Story. Stories are created when users like your Page, post to your Page’s Wall, like, comment on or share one of your Page posts, RSVP to one of your events, mention your Page, tag your Page or check in at your business place.
Click the sent message to view detailed post analytics.
Clicks: The number of people who clicked anywhere in your post without generating a story (includes playing a video, viewing a photo, or opening a web link).
Total Reach: The number of unique people who saw your posts, regardless of where they saw it. If your post reaches a person organically and through an ad, that person will be included in organic reach, paid reach and total reach.
Engaged: The number of unique people who engaged with your Page post, by commenting on, reacting to, sharing, or clicking upon particular elements of the post.
Talking About This: The number of people who have created a story from this post.
Likes: The number of people who liked this post.
Comments: The number of people that commented on your post.
Shares: The number of people that shared the post.
Negative Feedback: A combination of hides, hide all, and report spam actions.
Engagement: Engagement is a ratio of engaged users to reach. For example, a post with 4 engaged users and 100 reach should yield a 4% engagement score.
Additional Post Options: Easily resend or remove the post by clicking either Send Message Again or Remove from Facebook. Click Boost Post to go to Facebook.com to see the options to promote your post.
Note: All Facebook data is provided by Facebook Insights.
Followers (at the time of posting): The number of your Followers on the date the post was published to Instagram.
Likes: The number of likes received on the Instagram post.
Comments: The number of comments received or sent on the Instagram post.
Total Engagements: The number of Likes plus the number of Comments on the Instagram post.
Engagement Rate (per Follower): The number of Likes + Comments as a percentage of the size of your followers. The number of followers reflects the date the post was published to Instagram.
Instagram Business Profile Metrics
Connect a Business Profile to gain access to additional Instagram metrics.
Impressions: The number of times your post was displayed to a user.
Total Reach: The number of unique users that were displayed your post.
Video Views: The number of times your video was viewed (video posts only).
Saves: The number of times your post was saved.
Total Engagements: The total number of your Likes, Comments and Saves on the Instagram post.
Engagement Rate (per Impression): The number of your Likes + Comments + Saves as a percentage of the Impressions for the post.
Engagement Rate (per Person): The number of your Likes + Comments + Saves as a percentage of the Total Reach for the post.