Sent Message Performance Report

Use the Sent Message Performance Report to analyze published content down to the individual post and understand its performance with your audience. The Sent Message Performance Report provides data for Twitter, Facebook, Instagram, LinkedIn and Pinterest.

Topics

Twitter
Facebook
Instagram (Business)
LinkedIn
Pinterest

Navigating the Report

Choose the network type and profiles you'd like to include in the report from the right sidebar. Depending on the network, choose the type of messages you'd like to include in the report as well.

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Customize the report date range by clicking on the Publishing Period box in the top right of the report. Next, select one of the presets or set a custom date range using the calendar dropdown.

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Navigate through the report by scrolling down and up to view different messages or right and left to explore additional post metrics. 

Hover over any column header to view a tooltip containing the definition of that term.

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You can view which messages performed the best by clicking the top of any column that contains arrows to sort messages by that metric. 

View which messages performed best with your audience by clicking to sort by metric. For example, you can sort by Clicks, Responses or Potential Reach within the Twitter section of the report. If you are looking for a specific message, try sorting by Message by Sent Date.

Tip: Look for posts that perform well with your audience and analyze the message content, profile and time of post. Incorporate message best practices into your social publishing strategy based on which posts resonate the most with your audience. 

Twitter

Potential Reach: The total number of users that potentially saw your Tweet. If your Tweet is retweeted by any of your followers, their respective followers would be counted in this message's potential reach metric.

Responses: The number of @replies and retweets of your Tweet.

Clicks: The number of users who clicked anywhere in your Tweet.

Organic Impressions: The number of times that a given Tweet has been viewed on the Twitter platform in an organic context. Impressions generated from Tweets that are seen in a Promoted or Paid context are not included.

Likes: The number of likes received on a given Tweet.

Retweets: The number of times your Tweet was retweeted.

Replies: The number of @replies to your Tweet. 

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Additional Post Options: Easily resend or remove the post by clicking either Send Message Again or Remove from Twitter.

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Facebook

Reactions: The number os users who engaged with your message using a reaction. Reactions include Like, Love, Haha, Wow, Angry and Sad.

Comments: The number of users that commented on your post.

% Users Engaged: The ratio of unique engaged users to reach. For example, a message with 4 unique engaged users and reach of 100 unique users would result in a 4% of Users Engaged.

Average Users Engaged per Post: The number of unique users who engaged with your Page post, by commenting on, reacting to, sharing or clicking upon particular elements of the post.

Organic Impressions: The number of times users saw your post in News Feed or on visits to your Page.

Average Reach per Post: The number of unique users who saw any content about your post. This will include both fans and non fans.

Likes: The number of users that liked your post.

Shares: The number of users that shared your post.

Link Clicks: The number of clicks on links within your post.

All Clicks: The number of users who clicked anywhere in your post without reacting to, commenting on or sharing your post. Clicking includes playing a video, viewing a photo or opening a web link.

Talking About This: The number of users who have reacted to, commented on or shared your post, answers a question you posted or responds to an event.

Negative Feedback: A combination of hides, hide all and report spam actions.

Full Views: The number of times your videos were viewed by users for 30 seconds or viewed to the end, whichever came first.

Partial Views: The number of times your videos have been viewed by users for more than 3 seconds and no more than 30 seconds and not to the end.

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Instagram (Business)

Impressions: The number of times your post or story was displayed to a user during its lifetime. Organic only, does not include paid impressions.

Engagements: The total number of times users liked, commented and saved your post and replied to your story during the message's lifetime. Organic only, does not include paid engagements.

Engagement Rate (per Impression): The number of times users engaged with your post or story as a percentage of impressions. This indicates how engaged people are with your content. Organic only, does not include paid engagements.

Average Reach per Message: The number of unique users to whom your post or story was displayed during its lifetime.

Likes: The number of likes received on your Instagram post.

Comments: The number of comments received or sent on your Instagram post.

Saves: The number of times users saved your post during its lifetime. Organic only, does not include paid saves.

Post Video Views: The number of times your video was viewed during its lifetime. Organic only, does not include paid video views, carousels or stories.

Story Replies: The number of messages you received on your story during its lifetime through the Send Messages option. Organic only, does not include paid replies.

Story Taps Back: The number of times people tapped back during the story's lifetime to see the prior story. Organic only, does not include paid taps back.

Story Taps Forward: The number of times people tapped forward during the story's lifetime to see the next story. Organic only, does not include paid taps forward.

Story Exits: The number of times people exited your story during its lifetime. Organic only, does not include paid exits.

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LinkedIn

Impressions: The number of times your update was shown to LinkedIn members.
 
Clicks: The number of clicks on your content, organization name or logo. This doesn't include interactions (shares, likes and comments).
 
Engagement Rate (per Impression): The number of interactions plus the number of clicks and followers acquired, divided by the number of impressions.
 
Likes: The number of likes received on your LinkedIn Update.
 
Comments: The number of comments received on your LinkedIn Update.
 
Shares: The number of times users have shared your LinkedIn Update.
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Pinterest

Comments: The number of comments received on your pin.
 
Saves: The number of times your pin has been saved.

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