Post Performance Report

New to Sprout Social? Learn more about how our Post Performance Report fits into our social media analytics suite here.

Use the Post Performance Report to analyze published content down to the individual post and understand its performance with your audience. The Post Performance Report provides data for Twitter, Facebook, Instagram, LinkedIn and Pinterest. 

Navigating the Report

Choose the network type and profiles you'd like to include in the report from the right sidebar. Depending on the network, choose the type of posts you'd like to include in the report as well.

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Customize the report date range by clicking on the Published Date Range box in the top right of the report. Next, select one of the presets or set a custom date range using the calendar dropdown.

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Navigate through the report by scrolling down and up to view different posts or right and left to explore additional post metrics. 

Viewing the Report

You have two options when it comes to viewing the data in your Post Performance Report. You can either view this report as a list of content for a specified date range, or as a post-focused view to see your posts as they appear on your networks at-a-glance.

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To switch between the views, click the view toggle to select the list or post-focused.

For the list view, you can sort the available data by clicking the ascending and descending arrows next to the column name.

For the post-focused view, you can select ascending or descending, and then refine the view by selecting an additional metric like Average Reach per Post.

You can also export these views into PDFs so your stakeholders can see how your content performed and how it looked.

Customizing the Report

Hover over any column header to view a tooltip containing the definition of that term.

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You can view which posts performed the best by clicking the top of any column that contains arrows to sort posts by that metric. 

View which posts performed best with your audience by clicking to sort by metric. For example, you can sort by Clicks, Responses or Potential Reach within the Twitter section of the report. If you are looking for a specific post, try sorting by Post by Published Date.

Tip: Look for posts that perform well with your audience and analyze the message content, profile and time of post. Incorporate message best practices into your social publishing strategy based on which posts resonate the most with your audience. 

Premium Analytics Additional Features

The Premium Analytics add-on unlocks additional functionality in your Post Performance Report. With Premium Analytics, you can search for specific keywords in your posts and apply tags to posts directly from this report.

Note: You must have the Premium Analytics add-on to see this additional functionality. For more information, see Premium Analytics.

Post Text Search

You can use the search bar to search for and filter posts in the report to those that contain a specific keyword. To search for posts in the Post Performance Report:

  1. Click into the post search bar.
  2. Enter your search keywords. You can enter a single keyword or multiple keywords.
  3. Press Enter. Now, only posts that contain the keyword you searched for appear in the report. 

If you want to search for an exact phrase, make sure to wrap your keywords with quotes. For example, “love coffee.” 

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To clear your search results from the report, click Screen_Shot_2020-05-20_at_9.16.59_AM.png in the search bar.

Bulk Tagging

You can tag up to 1,000 posts at once in the Post Performance Report. This is great if you need to quickly tag a group of posts in the report that are related to a specific campaign, especially if tags weren’t applied to the posts during publishing.

Note: Tagging is available on Sprout’s Professional and Advanced plans. For more information, see Message Tagging.

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To bulk apply tags to posts:

  1. Update your filters on the report to view only the posts you want to tag.
  2. Click the checkbox to the left of the Profile column.
  3. Click Screen_Shot_2020-05-20_at_9.12.45_AM.png
  4. Select or create a new tag that you want to use.
  5. Click outside of the tagging modal to apply the tag. A notification appears showing the number of successfully tagged posts.

Note: Make sure to refresh the page to see the updated tags in the report.

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