Sprout Facebook Page Report vs. Facebook Insights Page Level Report

All of the data and information provided in Sprout's Facebook Page Report comes directly from the Facebook Insights API. This article outlines the fields in Sprout's Facebook Page Report (XLS version) that map to the Facebook Insights page level report.

 

Sprout Social: Facebook Page Report

Facebook Insights: Page Level Report

Total Fans (Column C)

Lifetime Total Likes (Column B)

Unlikes (Column F)

Daily Unlikes (Column D)

Page Impressions (Column I)

Daily Total Impressions (Column Q)

Users Reached (PDF)

Daily Total Reach (Column H)

Organic Impressions (Column J)

Daily Organic Impressions (Column T)

Paid Impressions (Column K)

Daily Paid Impressions (Column W)

Total Engagements (Column S)

Daily Page Positive Feedback by type tab

Sum of all stats (i.e. answer, claim, comment, like, link, rsvp), Columns C to H

Engagement - Reactions (Column T)

 

Daily Page Positive Feedback by type tab

"Like" (Column F)

Engagement - Comments (Column U)

Daily Page Positive Feedback by type tab

"Comment" (Column E)

Engagement - Shares (Column V)

Daily Page Positive Feedback by type tab 

"Link" (Column G)

All Clicks (Column W)

Daily Page Consumptions by type tab 

Sum of all stats (i.e. link clicks, other clicks, photo view, video play), Columns C to F

Link Clicks (Column X)

Daily Page Consumptions by type tab 

"Link Clicks" (Column C)

Paid Video Views (Column AF)

Daily Total Promoted Video Views (Column CA)

Organic Video Views (Column AG)

Daily Total Organic Video Views (Column BX)

Total Video Views 

(Paid Video Views + Organic Video Views)

 

Autoplay Video Views (Column AI)

Daily Total Autoplayed Video Views (Column CD)

Click to Play Video Views (Column AJ)

Daily Total Video Views After Clicking (Column CG)

 

                     

 

 

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