How do I use the Google Analytics UA Report?

You can measure how social media impacts your web traffic with the Google Analytics Report.

Note: If you've upgraded to GA4, review this article for details about the GA4 Report.

Website and Social Activity 

View the correlation between your site traffic and the number of times your site is included in a tweet or third party article or blog.

Website Traffic: The number of visits to your site during that time period as reported by Google.

Tweets Linking to Website: This displays the number of results from X for the link to your site. 

Note: Google Analytics data in Sprout Social will be available for the previous 30 days with a 24 hour delay. The Google Analytics report is available with all plans.

Social Traffic Breakdown

This section displays the top referral sites where people are clicking on a link to your website. This section includes a breakdown of the following sources: Facebook, X, YouTube, Yelp, Blogs and Q&A Sites.

Others: Traffic from sources such as LinkedIn and Pinterest are classified using the "Others" category. 

Q&A sites: These include sites such as Quora,, Stack overflow and others.



In this section you can review tweets linking to your website.

Tweets Linking to Website: This includes tweets with the link to your site, sorted by follower count, highest to lowest, and excluding any shortened link.

My Tweets: This includes anything you send out from X that includes your URL.

Updating Profile Names

If you rename your Google Analytics profile through Google, you will have to disconnect your Google Analytics account and then reconnect it for the changes to reflect in Sprout.

You can do this by clicking on the leaf icon in the bottom left corner of your Sprout Dashboard, clicking on Account and settings and then selecting Settings. 


Next, click on Users & Social Profiles under Account in the left navigation bar.


Find your Google Analytics profile from the All Profiles list and then click on Screen_Shot_2020-03-11_at_2.07.43_PM.png next to the profile name and select View Profile.


Next, select Trashbin_icon.png to remove the account. Once you have disconnected your Google Analytics account, reconnect it to Sprout. This will pull in the updated name from Google.


Learn more about how to rename your Google Analytics profiles from Google's Help Center.

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