Google Analytics Report
You can measure how social media impacts your web traffic with the Google Analytics Report.
Website and Social Activity
View the correlation between your site traffic and the number of times your site is included in a tweet or third party article or blog.
Website Traffic: The number of visits to your site during that time period as reported by Google.
Tweets Linking to Website: The number of tweets that contain a link (full or shortened) to your website. This is not including Twitter @mentions of your brand, but rather tweets with links to your site.
Note: Google Analytics data in Sprout Social will be available for the previous 30 days with a 24 hour delay. The Google Analytics report is available with all plans.
Social Traffic Breakdown
This section displays the top referral sites where people are clicking on a link to your website. This section includes a breakdown of the following sources: Facebook, Twitter, YouTube, Yelp, Blogs and Q&A Sites.
Others: Traffic from sources such as LinkedIn and Pinterest are classified using the "Others" category. This category will also include other relevant social networks that link to your site such as Foursquare, Gowalla, Digg, Delicious, Orkut and others.
Q&A sites: These include sites such as Quora, Answers.com, Stack overflow and others.
In this section you can review tweets linking to your website.
Tweets Linking to Website: This includes all tweets that have a link to your site (shortened or unshortened).
My Tweets: This includes anything you send out from Twitter that includes your URL.
Updating Profile Names
If you rename your Google Analytics profile through Google, you will have to disconnect your Google Analytics account and then reconnect it for the changes to reflect in Sprout.
You can do this by clicking on the leaf icon in the bottom left corner of your Sprout Dashboard, clicking on Account and settings and then selecting Settings.
Next, click on Users & Social Profiles under Account in the left navigation bar.
Find your Google Analytics profile from the All Profiles list and then click on next to the profile name and select View Profile.
Next, select to remove the account. Once you have disconnected your Google Analytics account, reconnect it to Sprout. This will pull in the updated name from Google.