Sprout users who are members of multiple-user accounts can set up Personal Mode. This Group is always identified with a black padlock to indicate that it is private and only visible to you.
Personal Mode specifically includes one of each profile: Twitter, LinkedIn personal page, RSS Reader (Feedly) account and your personal Bit.ly account. Navigate Account and settings > Settings > Personal to connect Personal Mode profiles.
Note: Activity in Personal Mode will not be visible to other users. This is specific and private to your email and user login registered with Sprout Social.